Dennison On Tour With Alicia Keys In Japan!
Malachite Moment: Timeless Elegance
PRESS RELEASE | 373 WORDS | 2 MINUTE READ
On stage in Japan last Sunday, Alicia Keys captivated the audience not only with her voice but also with the watch on her wrist: a gold PVD Dennison with a malachite dial. Designed by celebrated Swiss designer Emmanuel Gueit, the deep, vibrant green of the natural stone stood out under the lights, turning this understated two-hand “time-only” watch into an unexpected style statement. A longtime watch enthusiast, Alicia Keys has often gravitated towards pieces that balance meaning and design. Her spontaneous choice of a Dennison – an elegant, accessible watch priced under CHF 600 – reflects her approach to style: authentic, effortless, and personal. More than a fashion accessory, the malachite dial echoed her bold yet refined presence on stage, proving that true elegance lies in simplicity.
Photo Courtesy: Dennison
Toby Sutton, Dennison Director, said: “We were so delighted that Alicia Keys chose to wear her Dennison spontaneously on stage in Japan, in front of thousands of fans! This watch speaks to collectors who value heritage & design — a refined revival of the classic Dennison cushion case, with a natural stone dial that evokes the elegance & flair of the 1960s.”
Emmanuel Gueit, the designer, added: “The shape. The difference between Dennison and the other brands is the shape. It’s about bringing the old form back to life, back to the forefront. Something different.”
Maximal Simplicity
The inaugural ALD Collection continues the Dennison legacy, picking up where it left off in the late 1960s. Inspired by the era’s bold design and modernist minimalist, the collection blends timeless style with functional simplicity, just as Dennison did over half a century ago.
Founded in 1874, Dennison is one of the historic names in Anglo-American watchmaking. For nearly a century, the company produced cases for some of the most prestigious Swiss brands — including Rolex, Omega, and Jaeger-LeCoultre — before stepping out of the spotlight. Today, the brand reconnects with its legacy through timepieces designed by celebrated Swiss designer Emmanuel Gueit, the creative force behind the Royal Oak Offshore and the latest Rolex Cellini collection.
Product Overview
Case: Gold PVD, 37mm x 33.65mm
Thickness: 6.05mm ultra-slim profile
Dial: Malachite stone
Crystal: Sapphire
Movement: Quartz
Water resistance: 30 meters
Retail Price (including taxes): CHF 569,00 / EURO 593 / £ 561 / USD 690
For further information visit dennisonwatch.com