Press release: The Piaget Polo has always been in pursuit of combining contradictions: excellence and refinement, everyday wearability and audacity – a canvas where mastery liberates creativity. In a perpetual quest for elegance, the charismatic story of the Piaget Polo continues with two new perpetual calendars featuring new magnetic obsidian dials.

Press release: These exquisite jewellery timepieces, adorned with natural diamonds, feature the distinctive Double Rotor, elevated to new levels of elegance and luxury. To mark the 2025 edition of Geneva Watch Days, Maison Perrelet is introducing two new women's collections that showcase its signature feature: the Double Rotor. This patented element pays homage to the prestigious Manufacture's tradition and know-how through two new high jewellery timepieces: Cleopatra and Joséphine. Named after the most famous queen of ancient Egypt and the empress of France and wife of Napoleon Bonaparte respectively, the new models draw inspiration from these charismatic figures to pay tribute to the charm, beauty, and mystery of all women.

Press release: Vacheron Constantin enriches the Overseas collection with two new interpretations of the Overseas Perpetual Calendar Ultra-Thin: in pink gold with a matching pink gold dial and in white gold with a burgundy lacquer dial. Both models are presented in 41.5 mm cases with 18K gold bracelets and two additional rubber straps in different colours. With its distinctive design inspired by the Maltese cross, the emblem of the Maison, the Overseas collection deftly balances sporty attributes and casual elegance while the Overseas Perpetual Calendar Ultra-Thin model perpetuates the legacy of ultra-thin watchmaking that has long distinguished Vacheron Constantin. Inspired by the spirit of exploration, Overseas expresses an openness to the world that has been central to the Maison’s philosophy since it was founded in 1755.

Press release: Born as an homage to Arabian arts and architecture, the Angles collection now welcomes a striking new edition: Blue Angles. Refined, technically enhanced, and now dressed in a deep blue lacquer, this timepiece embodies the subtle evolution of one of Beda’a’s foundational creations. 

Press release: The new QP Balancier by Greubel Forsey is the purest, most intuitive perpetual calendar ever – uniting 12 functions and indications in a single crown, with no additional pushers, no crown positions to memorise, and no risk at any time. Powered by the patented Mechanical Computer and multiple security systems, it adjusts instantly in either direction, restarts instantly after months unwound, and stays programmed until the year 2100. Featuring our 30° inclined balance wheel, it is limited to 22 timepieces in white gold.

Press release: August 28th, Maidenhead/Biel - Britain’s leading watchmaker, Christopher Ward, unveils its slimmest integrated watch ever: The Twelve 660. At just 6.6mm thick, the new launch reimagines the award-winning Twelve blueprint with a minimalist silhouette, refined details, and elevated movement finishing. The name follows the convention set by the C1 Malvern 595 from 2018 - Christopher Ward’s original super-slim watch. Just like that model, The Twelve 660 wears its thinness in its name. 6 + 6 = 12 is a happy coincidence.

Press release: Bianchet unveils the UltraFino Sapphire, a striking new interpretation of its ultra-thin skeleton tourbillon, now reimagined in a fully transparent sapphire case. This creation blends the Maison’s geometric aesthetic with a bold use of modern materials, reaffirming Bianchet’s vision of refined, architectural watchmaking built to endure everyday wear. 

Press release: Her name is Catrina. She is one of the very few female incarnations of death in the Mexican Day of the Dead (Día de los Muertos). Jaquet Droz has adopted this unusual, exuberant and disruptive character in line with its own approach to master craftsmanship. The result is a unique piece in red gold that exhibits a mastery of micro-painting, paillonné and grand feu enamel, for the benefit of a single collector.

Press release: After the introduction of the Chief Chronograph in 2024, a collection inspired by the Favre Leuba chronograph watches of the 1970s, with cushion-shaped cases, the collection now features two refined dial colors: British Racing Green and Dune. These new variants build on the model’s distinctive design, offering fresh character while staying true to the collection’s roots. 

Press release: On stage in Japan last Sunday, Alicia Keys captivated the audience not only with her voice but also with the watch on her wrist: a gold PVD Dennison with a malachite dial. Designed by celebrated Swiss designer Emmanuel Gueit, the deep, vibrant green of the natural stone stood out under the lights, turning this understated two-hand “time-only” watch into an unexpected style statement. A longtime watch enthusiast, Alicia Keys has often gravitated towards pieces that balance meaning and design. Her spontaneous choice of a Dennison – an elegant, accessible watch priced under CHF 600 – reflects her approach to style: authentic, effortless, and personal. More than a fashion accessory, the malachite dial echoed her bold yet refined presence on stage, proving that true elegance lies in simplicity. 

Press release: Steadfast seconds and inspirational colour - The DSTB 42 collection is enriched with two new editions. With this true-beat seconds model, Arnold & Son present a Mint Green dial in a red gold case and an Ascot Blue dial for the platinum version. Produced in a limited edition of 18 pieces, each combines asymmetrical displays and mechanical sophistication with its exceptional complication. The grained dials, with their dense texture and vibrant shine, are adorned with three openwork gold bridges supporting the true-beat seconds mechanism, facing the off-centred white opal hours dial. This subtle interplay of textures and finishes demonstrates the depth of complexity and singularity that defines the DSTB collection.

Press release: Multi-year global partnership marks the NFL’s inaugural collaboration with a luxury watch brand. The Swiss Watchmaker Marks the Announcement with Two NFL Team Edition Collections.

Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline. 

Press release: The Steel 1518 Returns to Phillips this November at the Decade One (2015–2025) Auction in Geneva. GENEVA – 25 AUGUST 2025 – Phillips in Association with Bacs & Russo is proud to announce the sale of one of the most legendary and important wristwatches ever made: a stainless-steel Patek Philippe reference 1518. Introduced in 1941, the reference 1518 was the world’s first perpetual calendar chronograph wristwatch model. 

Press release: Following the success of the Supermarine 500m Polar White edition and building on the full ceramic innovations introduced in 2024, Bremont is proud to unveil its latest high-performance dive watch: the Supermarine Full Ceramic Polar White.

Press release: A cosmic debut for a new size – marking the next standout in a stellar streak of 25th anniversary releases. Formex just keeps dropping one hot piece after another. This time: a new 41mm case paired with a 4.5-billion-year-old meteorite dial, produced in an exclusive annual run of 150 pieces – and precision-engineered upgrades across the board. The community spoke. Formex not only listened – it raised the bar. Alongside the new sweet-spot 41mm format and the silvery dial forged in deep space, Formex also introduces a next-level micro-adjustable clasp as well as smart technical enhancements for unprecedented performance, comfort and control.

Press release: Greubel Forsey unveils the first official limited edition of its Nano Foudroyante: a breakthrough timepiece born from years of research, now matured beyond its Experimental Watch Technology (EWT) origins. Limited to just 22 timepieces, this creation marks a significant new chapter in Greubel Forsey's 10th Fundamental Invention.

Press release: In 2016, Maurice Lacroix released the AIKON, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a familial likeness with the AIKON but packed with ‘innovative craftsmanship’ or ‘IC’ as they say at the brand’s Manufacture. The new AIKONIC collection incorporates cutting-edge materials and technology. A product of the Swiss Jura, the AIKONIC is skilfully crafted at the company’s Saignelégier Manufacture, incorporates some locally sourced components and, consistent with brand’s ethos, delivers accessible excellence.

Press release: The iconic “melting” watches, inspired by surrealist aesthetics, take on new allure with limited-edition rose gold dials (only 101 pieces) and brand-new stainless-steel bracelets.

Press release: From established artisans like Philippe Narbel to rising voices such as Rogé Bastide, and the irreverent fidget-spinner watches of Max Büsser’s M.A.D. Editions, Indies.NYC brings together the full spectrum of independent watchmaking.