Doxa: SUB 200
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For Summer 2025: DOXA presents the new SUB 200
Photo Courtsey: Doxa
The luminous elegance of a new polished steel bezel
A fresh gleam on an icon. The SUB 200, one of the DOXA's flagship timepiece, embraces a new expression of style and modernity. Now featuring a unidirectional rotating steel bezel with a polished insert, this update gives the watch a fresh brilliance–brighter, more radiant, and more contemporary.
The choice of material subtly transforms the face of the SUB 200, while preserving the heritage and robustness that have built DOXA's reputation. Visually slimmer and more refined than sapphire, polished steel interacts with light in a distinctive way, creating a sophisticated contrast against the 42 mm steel case and emphasizing the watch’s versatility–equally at home in urban settings and seaside getaways.
Two Personalities, One Spirit
With this new version, DOXA is adding to – not replacing – the sapphire bezel option. Vintage watch enthusiasts can of course continue to appreciate that retro vibe and timeless quality in the existing models with the sapphire bezel – hard-wearing and scratch-resistant, with a more traditional, technical look, it's part of what made the SUB 200 so popular since its relaunch.
Polished steel, meanwhile, brings a touch of freshness, brilliance, and lightness, almost graphic in quality, which subtly modernizes the watch's appearance without ever compromising its performance.
By introducing a choice between two bezel finishes, DOXA demonstrates its commitment to evolving its collection while staying true to its DNA. It’s one and the same watch, technically engineered for diving, yet equally at home in the city or on weekends, suited for everyday active life – now available in variations to match different tastes and personalities.
Launching in All Eight DOXA Colorways on a rubber strap, the iconic stainless steel "beads of rice" bracelet, or a NATO strap for the Sea Emerald model, the new SUB 200 continues the tradition of combining timeless design, functionality, reliability, and elegance at a very accessible price point. Today, with 16 new references joining the permanent SUB collection, the new SUB 200 takes its place in a prestigious lineage with over 50 years of innovation.
Availability and Price
With this new bezel, now more than ever, the SUB 200 strengthens its position as a bridge between diving heritage and contemporary lifestyle. It embodies DOXA's ongoing evolution – a Swiss family-owned brand that continues to introduce refined aesthetic updates while honoring its watchmaking legacy.
Functional, reliable, technically sophisticated, stylish, and accessible – as well as comfortable on wrists of all sizes – the new SUB 200 is available starting today at authorized retailers and online, at a price point that, given the array of features, delivers exceptional value.
Starting at CHF 920.00 (EUR 970.00 / USD 920.00)
Available from – May 5, 2025, at DOXA retailers, and online at the official DOXA website.
About DOXA
DOXA was born in Le Locle, the cradle of Swiss watchmaking. Since 1889, the brand’s expertise has consistently woven together tradition and continuous innovation. Among the many milestones of its storied history, DOXA was the first brand to introduce a dive watch for the general public in 1967 that featured a unidirectional rotating bezel to calculate and monitor no-stop dive times, a huge leap towards ensuring diver safety. Along with its major innovations, the DOXA SUB became an easily recognizable icon with its orange dial. Today, Montres DOXA SA remains true to the operating principle it established over 130 years ago: to produce quality watches at affordable prices. The name "DOXA SUB" designates some of the most iconic dive watches in horological history. And the adventure continues.
For further information visit doxawatches.com