Baume & Mercier Strengthens Its Contemporary Vision with New Friends of the Maison at Watches & Wonders 2026
Janhvi Kapoor and Mariasole Pollio join the Maison as it celebrates Joia and meaningful moments in Geneva
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Photo Courtesy: Baume & Mercier
Baume & Mercier Expands Its Circle of Influence
At Watches & Wonders 2026 in Geneva, Baume & Mercier marks a defining moment in its contemporary evolution, introducing two new Friends of the Maison: Janhvi Kapoor and Mariasole Pollio. These appointments coincide with the launch of the Joia collection, reinforcing the Maison’s enduring commitment to authenticity, individuality and modern femininity.
Janhvi Kapoor: A Contemporary Expression of Elegance
Indian actress Janhvi Kapoor joins the Maison as Friend of the Maison, bringing with her a distinct blend of emotional depth, versatility and modern presence.
Her association reflects Baume & Mercier’s long-standing values of natural elegance, balance and a deeply personal approach to style. Kapoor’s evolving artistic journey and connection with a global audience position her as a compelling voice for a new generation.
Aligned with the Joia collection, her presence underscores a vision of femininity that is expressive, confident and deeply individual.
Mariasole Pollio: A Voice of the New Generation
Italian actress and presenter Mariasole Pollio represents a younger, digitally native audience, embodying spontaneity and contemporary style.
Her appointment signals a strategic expansion for Baume & Mercier, strengthening its connection with emerging audiences while maintaining its heritage-driven identity.
Pollio’s authenticity and cultural relevance mirror the Maison’s philosophy of celebrating life’s meaningful moments through personal expression and modern elegance.
Joia: A New Expression of Contemporary Femininity
At the centre of these collaborations is the Joia de Baume & Mercier collection, a refined interpretation of modern femininity.
The collection reflects:
Individuality and self-expression
Emotional connection with timepieces
A balance between elegance and spontaneity
Through Joia, Baume & Mercier continues its legacy of creating watches that accompany women across every facet of life.
Watches & Wonders 2026: A Celebration in Geneva
To mark the occasion, Baume & Mercier hosted an exclusive evening at La Réserve Genève during Watches & Wonders 2026.
Set against the backdrop of Lake Geneva, the event brought together Friends of the Maison, international personalities and distinguished guests including:
Janhvi Kapoor
Mariasole Pollio
Deema Al Asadi
Ola Farahat
Carla Ginola
Giulia Arena
Simone Bredariol
The evening introduced the Maison’s latest communication signature:
“Celebrating meaningful moments since 1830.”
This gathering reflected Baume & Mercier’s philosophy, blending watchmaking with human connection, emotion and shared experiences.
A Continuing Dialogue with Modern Femininity
With these new appointments and the Joia collection, Baume & Mercier reinforces its position within contemporary luxury watchmaking, where heritage meets evolving cultural relevance.
The Maison continues to build a dialogue with a new generation, balancing tradition with modern identity while remaining anchored in its founding principles.
Availability
The Joia collection by Baume & Mercier is available through the official website.
For further information, visit: https://www.baume-et-mercier.com/
