Phillips In Association With Bacs & Russo Achieve CHF 43.4 / USD 52 MILLION For The Geneva Watch Auction: XXI, Outperforming The Market 

Press release: GENEVA – 11 May 2025 – Phillips in Association with Bacs & Russo achieved a remarkable total of CHF 43.4 million at The Geneva Watch Auction: XXI, underscoring strong market confidence and reaffirming its global leadership position. A tightly curated sale, combined with sustained global demand, drove exceptional results – more than doubling the pre-sale estimate. With participation from 1,820 registered bidders across 71 countries, including 1,580 online, along with a packed saleroom, energetic telephone banks, and dynamic online activity, the auction demonstrated the enduring strength of the market and a robust global appetite for rare and important timepieces.