Press release: AWAKE continues its journey through the world’s ancestral craftsmanship, venturing into the hidden ateliers of Hanoi—where Vietnam’s most revered lacquer masters still practice their timeless art. In a rare fusion of tradition and contemporary creation, these exceptional artisans have lent their hands and vision to an extraordinary endeavor: to elevate the beauty of our planet through hand-crafted dials, produced in a strictly limited series. From this encounter emerges the “Sơn Mài – Frosted Leaf” collection—a poetic and sensory expression, inspired by the Earth’s hues as seen from space.

Press Release: On Monday, April 28, Indies.NYC gathered over 250 collectors, enthusiasts, and insiders of independent watchmaking, showcasing 9 indie brands from France, Switzerland, the United States, and even China. The gathering took place in New York’s Hudson Yards, Manhattan, within a private, luxurious residence that offered sweeping views and an atmosphere as refined as the timepieces on display.

Press release: AWAKE unveils the Jurassic Watch, the first chapter in its series, ‘A Tribute to The 7th Art.’ A creative homage to cult classics through the lens of Métiers d’Art, this project revisits the films that shaped our childhoods and continue to resonate with us. Jurassic Watch: two limited-edition models – T-REX and RAPTORS – as a tribute to Spielberg’s 1993 masterpiece, based on Michael Crichton’s best-selling novel.