Press release: Los Angeles, CA — Urban Jürgensen, the storied independent watchmaker founded in Copenhagen in 1773, proudly enters a new era reasserting its place at the vanguard of horological excellence. With fresh family ownership, an inspired leadership team, and an entirely new collection including in house movements, the brand unveils a bold relaunch that marries centuries of craft with a contemporary cultural point of view. 

Press release: The next phase of Urban Jürgensen is more than an Haute Horlogerie story – it marks the transformation of a legacy that began in 1773. This watchmaking dynasty has endured not through bloodlines alone, but through generations of masters who shared a singular vision and an uncompromising passion for precision. Each custodian, whether a member of the Jürgensen family or a devoted collector or watchmaker, has drawn from the brand’s essence while propelling it forward, creating timepieces that reflect their era yet transcend them.