Interview: Time, Reimagined: The Vision Behind the Digitrend Revival

The AMIDA Digitrend Open Sapphire reimagines a 1970s icon with bold transparency and cutting-edge craftsmanship. Featuring a sapphire case, lateral time display via prism, and a mechanical jump hour movement, this limited-edition driver's watch blends Space Age spirit with Swiss horological excellence—an enduring tribute to innovation and design.

Press release: Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.

Press release: 100% Breguet style - With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.