Press release: BVLGARI - Brings the Art of Finesse to Geneva Watch Days, from 4 to 7 September 2025, Bvlgari returns to Geneva Watch Days with an unprecedented retrospective tracing the Octo Finissimo's record-breaking pursuit of ultra-thin watchmaking. Boldly blending Italian design and Swiss mechanical mastery, the exhibition charts over a decade of horological innovation. It also sets the stage for the debut of two extraordinary new creations: the Octo Finissimo Lee Ufan x Bvlgari, developed in collaboration with the Korean-born artist, and the Octo Finissimo Marble Tourbillon, featuring a dial cut from deep blue Italian marble.

Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline.