Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: In a landmark moment for both the most glamorous race on the Formula 1 calendar and the watchmaker synonymous with the Principality, TAG Heuer has become the first title partner in the nearly 100-year history of the Grand Prix de Monaco. This historic announcement coincides with the 75th year of Formula 1 and TAG Heuer's return as Official Timekeeper. Read the story here.