Maurice Lacroix AIKONIC

Press release: In 2016, Maurice Lacroix released the AIKON, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a familial likeness with the AIKON but packed with ‘innovative craftsmanship’ or ‘IC’ as they say at the brand’s Manufacture. The new AIKONIC collection incorporates cutting-edge materials and technology. A product of the Swiss Jura, the AIKONIC is skilfully crafted at the company’s Saignelégier Manufacture, incorporates some locally sourced components and, consistent with brand’s ethos, delivers accessible excellence.