In June 2025, watchmaking legends blend heritage and innovation—space-age designs, kinetic artistry, playful monsters, and global explorers—each timepiece a bold expression of creativity, precision, and storytelling.

Press release: RUSH and WHITE FUJI: two new colour signatures - “The history of automobile racing has forged its share of legends. This year, I have chosen to celebrate two new creations: the RUSH, which features an intense metallic blue, and the WHITE FUJI, which radiates a luminous white with red accents. The watches are conceived on the same principle: one colour code, one lucky number, a unique piece.” Jean-Marie Schaller, CEO & Creative Director.