Press release: Gravée Main marks a new milestone in Louis Erard’s Métiers d’Art series. Hand engraving takes center stage in a limited series of 99 unique timepieces. From case to bezel and from lugs and crown to buckle, every metal element is fully hand-engraved and finished in a demanding process taking more than 50 hours. Hand engraving brings something machines can’t: uniqueness. Each cut, each curve is done by hand. No two are alike. Just one artist, one piece of steel. The Gravée Main is art.isanship on the wrist. Tradition, with bite. Craft, with character. Centuries-old craftsmanship, made wearable and collectible. A timepiece for the few and for those in the know. 

Press release: Dubai, UAE, July 17^th 2025 – Ahmed Seddiqi, the leading luxury watch and jewellery destination in the region, and Louis Erard have unveiled a special limited-edition timepiece to commemorate the retailer’s 75th anniversary. Limited to just 75 pieces, the La Petite Seconde 75th Anniversary Seddiqi Edition is based on the Louis Erard Petite Seconde, housed in a 39 mm steel case with the Maison's signature fir tree “LE” crown. The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo-deco, a fusion of historical form and contemporary spirit. 

Press release: The beast you nicknamed Time Eater is back. One eye. One mouth. Two hands that don’t follow the rules. But this time… a new trick on its face. A new bite. A mechanical tongue that spins and a complication that is so Chaykin. A Time Eater Tourbillon, still carrying all the codes of the LE x KC saga. Two Tourbillon versions, one for him, one for us, with a price that doesn’t bite even with a wide-open mouth! Models to keep an eye on and firmly in hand.