Press release: In 2016, Maurice Lacroix released the AIKON, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a familial likeness with the AIKON but packed with ‘innovative craftsmanship’ or ‘IC’ as they say at the brand’s Manufacture. The new AIKONIC collection incorporates cutting-edge materials and technology. A product of the Swiss Jura, the AIKONIC is skilfully crafted at the company’s Saignelégier Manufacture, incorporates some locally sourced components and, consistent with brand’s ethos, delivers accessible excellence.

Press release: THE 1975 LEGACY: 50 YEARS OF CRAFTING WATCHES IN THE FRANCHES-MONTAGNES - Commemorating its 50-year anniversary, Maurice Lacroix is now pleased to unveil three limited-edition watches. Graceful and sleek, these classically styled timepieces are ideally suited to modern-day living. Enriched with refined details, they pay tribute to the company’s home, located in the Franches-Montagnes. Unequivocally new, the 1975 Legacy embodies everything the Swiss brand stands for. Proudly crafted in Saignelégier.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.