Ahmed Seddiqi & Louis Erard Unveil La Petite Seconde

Press release: Dubai, UAE, July 17^th 2025 – Ahmed Seddiqi, the leading luxury watch and jewellery destination in the region, and Louis Erard have unveiled a special limited-edition timepiece to commemorate the retailer’s 75th anniversary. Limited to just 75 pieces, the La Petite Seconde 75th Anniversary Seddiqi Edition is based on the Louis Erard Petite Seconde, housed in a 39 mm steel case with the Maison's signature fir tree “LE” crown. The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo-deco, a fusion of historical form and contemporary spirit.