Press release: Gravée Main marks a new milestone in Louis Erard’s Métiers d’Art series. Hand engraving takes center stage in a limited series of 99 unique timepieces. From case to bezel and from lugs and crown to buckle, every metal element is fully hand-engraved and finished in a demanding process taking more than 50 hours. Hand engraving brings something machines can’t: uniqueness. Each cut, each curve is done by hand. No two are alike. Just one artist, one piece of steel. The Gravée Main is art.isanship on the wrist. Tradition, with bite. Craft, with character. Centuries-old craftsmanship, made wearable and collectible. A timepiece for the few and for those in the know. 

Press release: 22 July 2025 – Blancpain’s enduring connection to the Ocean and pioneering spirit runs deep. While firmly rooted in the Maison’s professional diving heritage and unmatched legacy in professional diving timepieces, the new Fifty Fathoms Tech emerges as a thoroughly modern expression of Blancpain’s most famous collection, blending technicity with a new, unexpected dose of style.

Press release: Los Angeles, CA — Urban Jürgensen, the storied independent watchmaker founded in Copenhagen in 1773, proudly enters a new era reasserting its place at the vanguard of horological excellence. With fresh family ownership, an inspired leadership team, and an entirely new collection including in house movements, the brand unveils a bold relaunch that marries centuries of craft with a contemporary cultural point of view. 

Press release: A new interpretation of Armin Strom’s signature timepiece, the Gravity Equal Force Ultimate Sapphire Blue, joins the System 78 collection with a cooler, glacial-toned aesthetic. This new edition highlights the transparency and depth of the collection’s distinctive architecture while introducing a refined palette of silvery greys and soft blue tones, evoking the tranquil clarity of Switzerland’s glacial lakes and alpine light.

Press release: New York, New York September 2024 - September, the fusion of elegance and performance comes together with the launch of the next generation of the Polo Watch Collection. Each timepiece embraces the essence of sport using bold and colorful graphics that embody the powerful energy of a sporty lifestyle.

Press release: A Defining Final Edition - Greubel Forsey presents the final edition of the Balancier Contemporain, marking the definitive conclusion of this iconic calibre. This timepiece is housed in a 39.6mm stainless steel case – a material that has only been used twice before in the history of the Atelier. Limited to just 33 time pieces, this edition will be built and delivered ex clusively in 2025. Once complete, the Balancier Contemporain calibre will be permanently retired and will never made again.

Press release: July 3rd, 2025 - After setting the tone with its sought-after Essential Grey editions, Hublot now shifts the dial. This time, to taupe. Say hello to Volume IV: the new Classic Fusion Essential Taupe, released in two sizes: 42 mm and 45 mm. These two online-exclusive mark the fourth edition in Hublot’s Essential monochrome series. As with its predecessors, the Essential Taupe is a collector’s milestone.

Press release: The new Perpetual Moon 41.5 Cliff Grey Edition features a dial in the same shade as the cliffs of Cornwall: a homage to the county of birth of Arnold & Son’s founder and the port of departure for His Majesty’s ships, equipped with marine chronometers designed by John Arnold. The collection’s signature immense moon, standing as a symbol for high-sea navigation, crosses a night sky glittering with the constellations of Ursa Major and Cassiopeia. A limited edition of 28 pieces in red gold, Perpetual Moon 41.5 Cliff Grey is brought to life by glistening hues and Arnold & Son’s watchmaking soul.

Press release: The next phase of Urban Jürgensen is more than an Haute Horlogerie story – it marks the transformation of a legacy that began in 1773. This watchmaking dynasty has endured not through bloodlines alone, but through generations of masters who shared a singular vision and an uncompromising passion for precision. Each custodian, whether a member of the Jürgensen family or a devoted collector or watchmaker, has drawn from the brand’s essence while propelling it forward, creating timepieces that reflect their era yet transcend them.  

Press release: Between sea and asphalt, between nostalgia and modernity, Depancel introduces the Allure D[R]IVER Calendar: a timepiece crafted for thrill-seekers, lovers of timeless elegance, and free spirits. Channeling the adrenaline-fueled glamour of the 70s and 80s, where Cigarette boats and race cars ruled the scene, this new model fuses performance, precision, and flair. 

Press release: As part of its 250th anniversary celebrations, following Paris with the Classique Souscription 2025 and Shanghai with the Tradition 7035 edition, Breguet is making a stopover in New York. Here it presents the Type XX Chronographe reference 2075 in two versions, inspired by an emblematic model dating back to 1955.

Press release: Two new interpretations of the “melting” watch that continues to defy the perception of time: one featuring a dreamy dial with handwritten-style Arabic numerals, and one in a fumé version that evokes suspended, ethereal atmospheres. Surrealism evolves—without ever losing its identity—in these limited editions of only 301 pieces each.

Press release: DAVOSA’s new Argonautic 39 Monochrome is not merely a watch, but a true work of art that embodies the fascination of the ocean. The ‘Monochrome’ name already implies that a single colour takes centre stage in this special model from the renowned Swiss watch manufacturer: a deep and pure ocean blue. The colour choice is perfect for a diving watch whose name derives from the Argonauts – the legendary companions of Jason on his heroic quest to find the golden fleece.

Press release: The 2025 Collection - Urban Jürgensen introduces three timepieces that showcase technical achievements while honoring the brand's heritage: the UJ-1, our 250th Anniversary Watch that serves as a bridge across time; the UJ-2, the three hand watch with the UJ double wheel natural escapement, in which beauty and philosophy come together; and the UJ-3, a perpetual calendar with instantaneous moon phase built around the UJ double wheel natural escapement, in which complexity and elegance align.  

Press release: The royal purple shade makes its debut in the Ladybird Colors collection, joining an already vibrant palette of raspberry pink, lilac, midnight blue, coral blue, apple green, peacock green, forest green, turquoise, lemon sorbet yellow, and white. With the Ladybird Colors Royal Purple capsule collection, Blancpain merges watchmaking and jewellery inspiration, capturing the spirit of sunny days. A staple of current trends, the purple hue captivates with its sophisticated contrasts and elegantly harmonises with the iridescent softness of the unique mother-of-pearl called nacre perlée.

Press release: Breva Geneve expands its « Segreto di Lario » collection with two new titanium interpretations. Inspired by the most enchanting moments of the day on Lake Como—moonlight and sunset—these limited editions embody a new way of living time, where understated elegance meets unapologetic hedonism.

Press release: The Breguet Tradition 7035 showcases the brand’s timeless innovation, merging historic craftsmanship with modern elegance in signature Breguet gold and blue. Interview of the CEO And The Head Of Patrimony.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: AWAKE continues its journey through the world’s ancestral craftsmanship, venturing into the hidden ateliers of Hanoi—where Vietnam’s most revered lacquer masters still practice their timeless art. In a rare fusion of tradition and contemporary creation, these exceptional artisans have lent their hands and vision to an extraordinary endeavor: to elevate the beauty of our planet through hand-crafted dials, produced in a strictly limited series. From this encounter emerges the “Sơn Mài – Frosted Leaf” collection—a poetic and sensory expression, inspired by the Earth’s hues as seen from space.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.