Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline. 

Press release: Gravée Main marks a new milestone in Louis Erard’s Métiers d’Art series. Hand engraving takes center stage in a limited series of 99 unique timepieces. From case to bezel and from lugs and crown to buckle, every metal element is fully hand-engraved and finished in a demanding process taking more than 50 hours. Hand engraving brings something machines can’t: uniqueness. Each cut, each curve is done by hand. No two are alike. Just one artist, one piece of steel. The Gravée Main is art.isanship on the wrist. Tradition, with bite. Craft, with character. Centuries-old craftsmanship, made wearable and collectible. A timepiece for the few and for those in the know. 

Press release: A protagonist in the history of watchmaking, the Maison Perrelet — founded in 1777 — reinterprets once again an ancient theme: erotic watches. A style that has already been explored on several occasions throughout its long history, most recently in 2022 when it successfully presented two timepieces from the Turbine collection in limited editions that were much appreciated by aficionados.