Press release: A tribute to its historic mastery. This outstanding creation will be unveiled in a world premiere at the Geneva Watch Days in early September.

Press release: Geneva, May 27, 2025 – The most refreshingly informal event on the watchmaking calendar returns from Thursday, September 4 to Sunday, September 7, 2025, charting a bold course for its sixth edition with fresh ideas, record participation, and an even richer, more engaging program. Following a 2024 edition that welcomed over 13,800 visitors, 600 media representatives, and 250 retailers from around the world, Geneva Watch Days is preparing to hoist its sails even higher – and affirming its status as the defining summer rendezvous for the watch industry.