Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline. 

Interview: Time, Reimagined: The Vision Behind the Digitrend Revival

The AMIDA Digitrend Open Sapphire reimagines a 1970s icon with bold transparency and cutting-edge craftsmanship. Featuring a sapphire case, lateral time display via prism, and a mechanical jump hour movement, this limited-edition driver's watch blends Space Age spirit with Swiss horological excellence—an enduring tribute to innovation and design.

Press release: Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Press release: As part of its 250th anniversary celebrations, following Paris with the Classique Souscription 2025 and Shanghai with the Tradition 7035 edition, Breguet is making a stopover in New York. Here it presents the Type XX Chronographe reference 2075 in two versions, inspired by an emblematic model dating back to 1955.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.