Laurent Ferrier Geneve: Sports Auto 79

Press release: After a demanding 24 hours covering 3988 km, Laurent Ferrier, François Servanin and François Trisconi crossed the finish line to take third place overall in the legendary Le Mans race. A real achievement for three amateur drivers. The friends received a trophy that day, as well as a gift: a watch. It was then that a bigger dream was born – that of creating a watchmaking company faithful to traditional values, passion and elegance. The very first foundational stone of the company that would be built many years later was laid on 10 June 1979.