Press release: New York, NY – July 16, 2025 – TAG Heuer, the Swiss luxury watchmaker synonymous with innovation, performance, and precision, is proud to announce its role as Official Timekeeper of the TCS New York City Marathon, marking a return to the event after previous sponsorships, most recently in 2016. The Marathon is one of 60 annual adult and youth races produced by nonprofit New York Road Runners— and the best day of the year in New York City.

Press release: London, England - 10th June 2025 – As one of the most celebrated global motorsport events, the Goodwood Festival of Speed compliments TAG Heuer’s exceptional line up of automotive partnerships and provides a new platform for the company to celebrate its connection to automotive culture.

Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.