Press release: A protagonist in the history of watchmaking, the Maison Perrelet — founded in 1777 — reinterprets once again an ancient theme: erotic watches. A style that has already been explored on several occasions throughout its long history, most recently in 2022 when it successfully presented two timepieces from the Turbine collection in limited editions that were much appreciated by aficionados.

Press release: Geneva, 26 June 2025 – Media accreditations are now open! Click here to register and request your access wristband. The freshest, most easygoing event on the watchmaking calendar sails into its sixth edition with record participation: 66 brands will gather over four days in Geneva, joined by a growing number of supporting partners, as part of a refreshed and expanded program designed to connect clients, professionals, and the public. This year, more than ever, the event embraces openness, dialogue, and shared discovery.

Press release: A Futuristic Vision of Watchmaking - SpaceOne was born from the shared ambition of Théo Auffret and Guillaume Laidet, two watchmaking enthusiasts united by a common vision: a form of watchmaking that is innovative, technical, and accessible. Founded in 2023, the brand quickly made a name for itself as a key player in avant-garde horology, offering original complications and designs inspired by space exploration. 

Interview: Time, Reimagined: The Vision Behind the Digitrend Revival

The AMIDA Digitrend Open Sapphire reimagines a 1970s icon with bold transparency and cutting-edge craftsmanship. Featuring a sapphire case, lateral time display via prism, and a mechanical jump hour movement, this limited-edition driver's watch blends Space Age spirit with Swiss horological excellence—an enduring tribute to innovation and design.

Press release: Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Press release: The royal purple shade makes its debut in the Ladybird Colors collection, joining an already vibrant palette of raspberry pink, lilac, midnight blue, coral blue, apple green, peacock green, forest green, turquoise, lemon sorbet yellow, and white. With the Ladybird Colors Royal Purple capsule collection, Blancpain merges watchmaking and jewellery inspiration, capturing the spirit of sunny days. A staple of current trends, the purple hue captivates with its sophisticated contrasts and elegantly harmonises with the iridescent softness of the unique mother-of-pearl called nacre perlée.

Press release: Breva Geneve expands its « Segreto di Lario » collection with two new titanium interpretations. Inspired by the most enchanting moments of the day on Lake Como—moonlight and sunset—these limited editions embody a new way of living time, where understated elegance meets unapologetic hedonism.

Press release: Vanguart unveils five portraits shot by well-known fashion photographer David Bellemere. Five exceptional women embody elegance, independence, and the art of watchmaking.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.

Press release: 100% Breguet style - With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.

Press release: Since 2016, Beda’a has been a name to watch among collectors. Initially part of the Qatari luxury group Albidaa, the brand gained independence in response to growing demand. Today, it stands as a fully-fledged watchmaking housewith proprietary collections and a fiercely independent creative vision. 

Press release: In its latest creation EPOS once again combines traditional watchmaking with an unconventional approach and presents with the 'EPOS 3435 Verso 1 LE' an exclusive novelty. The beautifully finished backside of the skeletonized *Unitas 6497-movement shines in the spotlight on the timepiece's front.