BR-03 Diver Lum Outline

Bell & Ross Luminescence

PRESS RELEASE | 1032 WORDS | 10 MINUTE READ

BR-03 DIVER LUM OUTLINE: GLOWING ALL ALONG THE LINE

A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Image courtesy - Bell & Ross

THE LUMINESCENCE: AS TECHNICAL AS AESTHETIC

Originally a purely technical feature, Super‑LumiNova® has always served a practical purpose: to make the dial’s indicators visible in the dark. This is essential for professional watches, whether in the aeronautical or the marine and underwater environments. Bold and powerful, the new BR-03 Diver Lum Outline asserts the core lines of the Lum concept with an original twist: it highlights just the outlines. “Like the neon of an illuminated sign, the green Super‑LumiNova® traces and lights up the contours of the hands and indices. It’s as if we’d drawn this dial with a green highlighter on matte black paper. In the dark, the hour markers are perfectly legible. Here, photoluminescence is a visual signature that’s both useful and decorative, day and night,” explains Bruno Belamich. An enthusiast of modernist architecture and design, Bell & Ross’s Creative Director and co‑founder embraces Ludwig Mies van der Rohe’s motto “Less is More,” celebrating beauty in simplicity and functionality

LUMINESCENCE: A BRAND EXPERTISE

Offering optimal readability by day and night, luminescence has been at the heart of Bell & Ross creations since the brand’s inception. Initially confined to a practical role, it first appeared in the 1930s with the use of radium. But because of its radioactivity and its limited duration of glow, safer, longer‑lasting technologies were sought. The arrival of Super‑LumiNova® in 1993 marked a major milestone. Eager to push further, Bell & Ross developed an original concept to amplify luminous power. Launched with the BR 03‑92 Horolum in 2017 and followed by the BR 03‑92 Nightlum a year later, the Lum series is defined by the exceptional glow of its numerals, indices, and hands. In 2019, the BR 03‑92 Full Lum went further still, featuring a dial entirely coated in Super‑LumiNova® that lights up by contrast. Playing with chromatic effects, the maison unveiled the BR 03‑92 Grey Lum in 2020, emitting an intense green glow reminiscent of runway lighting, then the BR 03‑92 Diver Full Lum, combining two shades of luminescence light green and pale yellow on its dial. In 2021, the limited‑edition vintage BR V2‑94 Full Lum offered a new stylistic take, proving the Full Lum concept could marry perfectly with the refined aesthetics of classic watches. In 2022, the BR V2‑92 Full Lum delivered an ultra‑luminous interpretation for a three‑hand watch, while the BR‑X5 Green Lum introduced an unprecedented luminescent case construction, pairing titanium with the photoluminescent LM3D composite. Today, Bell & Ross continues this creative journey with a fresh approach: the BR-03 Diver Lum Outline.

AN OUTLINED DIAL

Whatever the creative approach, a Bell & Ross watch’s design is always guided by the requirement of perfect legibility. Underwater or at high altitude, the time information must be instantly understandable. The new BR-03 Diver Lum Outline upholds this rule. Its “baignoire” style applied indices and skeletonized hour and minute hands are filled with black varnish to make the green luminescent outline stand out. The dial, finished in matte black varnish and topped by an anti‑reflective sapphire crystal, features a green printed minute track. The seconds hand has a green tip and a black counterweight. To complement the uniform look of this diver’s watch in micro‑blasted black ceramic, two straps are offered: one in black rubber and one in black synthetic fabric, both fitted with a matte black PVD‑treated steel buckle.

A PROFESSIONAL TOOL WATCH DESIGNED FOR DIVERS

Whenever Bell & Ross designs a watch, it always keeps professional users’ needs in mind. Dedicated to the marine world, the BR-03 Diver collection was developed in close collaboration with diving professionals to meet every diver’s requirement. “Equipping professionals with tools worthy of their mission and pushing the boundaries of the extreme has always been integral to our brand’s DNA,” says Carlos Rosillo, President and co‑founder of Bell & Ross. The 42 mm micro‑blasted black ceramic case, 13.35 mm thick, and screw‑down crown of the BR-03 Diver Lum Outline ensure water‑resistance to 300 meters. It meets all the attributes of a diving watch certified by the Swiss Horological Federation under the ISO 6425 standard, including a unidirectional ceramic bezel graduated for 60 minutes, with minute markings up to 15 minutes. The new diver is also powered by a mechanical automatic movement with a 54‑hour power reserve.

BELL & ROSS: DEEP DIVING SINCE 1997

Creator of instrument watches for professionals, Bell & Ross thrives on extreme challenges. Beyond equipping pilots for high‑altitude missions, it was a natural step to conquer the depths. In 1997, just three years after the brand’s founding, Bell & Ross set the world record for water‑resistance with the Hydromax watch water resistant to 11,100 meters, thanks to its patented, transparent, fluorinated oil–filled case. This feat, still unmatched, opened new possibilities in the aquatic realm. Since 2017, diver’s models in the BR-03 Diver line have carried on that legacy “for professionals who demand tools of absolute reliability,” as Carlos Rosillo notes. By treating luminescence as both a functional feature and a design element, Bell & Ross has continuously boosted its divers’ watches’ luminous performance. The new BR-03 Diver Lum Outline thus brings fresh advantages for exploring the depths.

For further information, please visit bellross.com

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