Press release: Le Locle, July 16, 2025 — The independent Swiss watchmaking Maison Ulysse Nardin unveils the BLAST [FREE WHEEL MAILLECHORT], an exclusive timepiece limited to ju 50 pieces. This unconventional horological creation pushes the boundaries of traditional watchmaking, offering a bold fusion of mysterious design and groundbreaking mechanism.

Press release: British luxury watchmaker Bremont is proud to announce the release of a limited edition timepiece in celebration of its partnership as timing partner of Henley Royal Regatta, one of the world’s most prestigious rowing events. Launching on 1st July 2025, the Supermarine 300m Henley Royal Regatta is an elegant and robust new model, limited to just 50 pieces, highlighting its exclusivity and collectability.

Press release: A new Monotourbillon marks the 3^rd episode in the watchmaking collaboration between Roger Dubuis and renowned tattoo artist, Dr. Woo. Celebrating a partnership based on the shared values of expressivity and individuality, and which combines the creative skillsets from two unique worlds. Showcasing an inspiring story through dial and component decoration, while still maintaining a high standard of technical performance.

Press release: A Defining Final Edition - Greubel Forsey presents the final edition of the Balancier Contemporain, marking the definitive conclusion of this iconic calibre. This timepiece is housed in a 39.6mm stainless steel case – a material that has only been used twice before in the history of the Atelier. Limited to just 33 time pieces, this edition will be built and delivered ex clusively in 2025. Once complete, the Balancier Contemporain calibre will be permanently retired and will never made again.

Press release: A protagonist in the history of watchmaking, the Maison Perrelet — founded in 1777 — reinterprets once again an ancient theme: erotic watches. A style that has already been explored on several occasions throughout its long history, most recently in 2022 when it successfully presented two timepieces from the Turbine collection in limited editions that were much appreciated by aficionados.

Press release: The special model has a case diameter of 44 mm and stands out with a pleasing, balanced personality. With the stylish choice of a gently rounded silhouette, Aerowatch demonstrates that a chronograph can definitely be casually elegant.

Press release: Mastering time through the art of the tourbillon - With the Classique Tourbillon Sidéral 7255 wristwatch Breguet unveils the fourth chapter of its 250th anniversary celebrations. The release date, the 26th of June 2025, is in homage to the 26th of June 1801 when Abraham Louis Breguet obtained a patent for his invention of the iconic tourbillon. This exclusive watch will have a limited production run of only 50 timepieces.

Press release: A composition of tone, tension and time - The Gravity Equal Force Ultimate Sapphire Rose Gold introduces a sophisticated interplay of finishes, tones and architecture. Its sculptural movement architecture is housed in a full 18K rose gold case, contrasting gently with a brown guilloché mainplate and rose gold-coloured bridges. The off-centre sapphire dial appears to float above this composition, while the matte brown nubuck strap brings a subtle, earthy counterpoint.

Press release: The Dial Artist's unbridled modern creativity,  combined with ancestral vietnamese lacquerware, for a quirky, rock'n'roll tribute to the year of the snake! AWAKE is celebrating the Year of the Snake with an original creation combining Asian tradition and rock'n'roll spirit: ‘​Sơn Mài - Year of the Sssnake’​ by The Dial Artist. 

Press release: Black dial, black bezel, and a 42 mm case that captures every glimmer of light. Born from an icon that has shaped the history of watchmaking, the Fifty Fathoms Automatique 42mm in stainless steel joins Blancpain's permanent collection. Following the success of the 2023 limited edition, the Fifty Fathoms 70th Anniversary Act 1, and the brushed grade 23 titanium and red gold versions launched last year, this new model pays homage to the legendary Fifty Fathoms of 1953. A return to the roots, with a striking touch of modernity.

Press release: Back To The Dream - MB&F’s connection to cars runs deep, starting in 2012 with the HM5, followed by the HMX in 2015, and the HM8 in 2016. Each of these iterations is linked by its instantly recognizable speedometer-style display on the side of the case that recalls the daring and futuristic design of the 1970s. A decade after the first automotive-inspired MB&F Machines, MB&F revealed the supercar-inspired HM8 Mark 2 in 2023. After a successful introduction of two editions in 2023 – with white or green body panels, the latter limited to 33 pieces – the HM8 Mark 2 came back in 2024 with a limited edition featuring a glossy sapphire blue bodywork.

Press release: The Regulator Monster is back… Time Eater III as a final bite? Two new watches. Two faces of the WristMonster… All the codes of the LE x KC saga. Two years ago, Louis Erard & Konstantin Chaykin unleashed their first beast. A one-eyed freak straight out of Slavic legends: half myth, half joker, full madness. You nicknamed it Time Eater. It stared at you. It made every second that counts fun. It sold out faster than you could blink. Today, it returns, hungrier than ever. Two Regulator versions… you asked for them and we simply couldn’t resist! And for the first time ever, this legendary collab will be sold by both Louis Erard and Konstantin Chaykin.

Interview: Time, Reimagined: The Vision Behind the Digitrend Revival

The AMIDA Digitrend Open Sapphire reimagines a 1970s icon with bold transparency and cutting-edge craftsmanship. Featuring a sapphire case, lateral time display via prism, and a mechanical jump hour movement, this limited-edition driver's watch blends Space Age spirit with Swiss horological excellence—an enduring tribute to innovation and design.

Press release: Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Press release: Greubel Forsey unveils the new GMT Balancier Convexe. As the Earth takes centre stage within a newly reimagined amphitheatre, the hours, minutes, seconds, second time zone, and universal time indications become both companions and spectators to its quiet revolution.

Press release: Two new interpretations of the “melting” watch that continues to defy the perception of time: one featuring a dreamy dial with handwritten-style Arabic numerals, and one in a fumé version that evokes suspended, ethereal atmospheres. Surrealism evolves—without ever losing its identity—in these limited editions of only 301 pieces each.

Press release: Le Locle, Switzerland [4th June 2025]. In watchmaking, progress is achieved [ 4] through the fusion of the future and the past. True innovation goes beyond mere advancement; it emerges when cutting-edge technology intersects with time honoured craftsmanship and tradition. The new FREAK [X GOLD ENAMEL] embodies Ulysse Nardin’s mastery of this space, pairing the revolutionary mechanisms of the Freak superwatch with the classic finery of a rare métier d’art. Combined, the timepiece is a celebration of unconventional design, pioneering technology, and unmatched Swiss craftsmanship.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.