Press release: Greubel Forsey unveils the new GMT Balancier Convexe. As the Earth takes centre stage within a newly reimagined amphitheatre, the hours, minutes, seconds, second time zone, and universal time indications become both companions and spectators to its quiet revolution.

Press release: Two new interpretations of the “melting” watch that continues to defy the perception of time: one featuring a dreamy dial with handwritten-style Arabic numerals, and one in a fumé version that evokes suspended, ethereal atmospheres. Surrealism evolves—without ever losing its identity—in these limited editions of only 301 pieces each.

Press release: Le Locle, Switzerland [4th June 2025]. In watchmaking, progress is achieved [ 4] through the fusion of the future and the past. True innovation goes beyond mere advancement; it emerges when cutting-edge technology intersects with time honoured craftsmanship and tradition. The new FREAK [X GOLD ENAMEL] embodies Ulysse Nardin’s mastery of this space, pairing the revolutionary mechanisms of the Freak superwatch with the classic finery of a rare métier d’art. Combined, the timepiece is a celebration of unconventional design, pioneering technology, and unmatched Swiss craftsmanship.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.

Press release: It is no coincidence that many volcanically active areas of the Earth are among the most popular diving destinations. The volcanic rock formations underwater create ideal habitats for sponges, algae, and small marine creatures. These, in turn, provide a food source for larger ocean dwellers and ultimately attract majestic predatory fish.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: Schaffhausen, 21st May 2025: IWC Schaffhausen presents two new Pilot’s Watches dedicated to Antoine de Saint-Exupéry’s famous novel, “The Little Prince”. The Big Pilot’s Watch Perpetual Calendar Tourbillon Le Petit Prince combines a blue ceramic case and a dial in the same colour with a case back ring and crown made of 18-carat 5N gold. The IWC-manufactured 51950 calibre powers a perpetual calendar and a flying minute tourbillon. The second novelty is the Big Pilot’s Watch 43 Tourbillon Le Petit Prince, which features a platinum case and a deep blue dial with a sunray finish. The IWC-manufactured 82905 calibre drives a flying minute tourbillon at 6 o’clock. Both watches feature sapphire glass case backs, showcasing oscillating masses in the shape of the Little Prince standing on his asteroid.

Press release: The Armin Strom One Week Titanium Skeleton, an openworked masterpiece now fully skeletonized to reveal the intricate heart of its mechanics, combines striking design with precision engineering. Encased in lightweight titanium grade 5, it balances strength with comfort, providing a feeling of lightness that makes it easy to wear all week long.

Press release: A limited edition watch to celebrate 25 years of boldness, identity, and an uncompromising vision of watchmaking, a pride of "Made in Tuscany" and the creativity, heart, and passion of Italo Fontana.

Press release: With the launch of the Altitude Collection, evolved from its celebrated MB aviation watches, Bremont is cementing it’s mission to craft the finest timepieces for Air, Land and Sea, mixing modern British elegance with durability, and style.

Press release: Since 2016, Beda’a has been a name to watch among collectors. Initially part of the Qatari luxury group Albidaa, the brand gained independence in response to growing demand. Today, it stands as a fully-fledged watchmaking housewith proprietary collections and a fiercely independent creative vision. 

Press release: This year, Angelus is releasing the Chronographe Télémètre as a limited edition of two sets of 25 steel timepieces and a further 15 in 18-carat yellow gold. Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, this short-interval timekeeping instrument contains countless tributes to Angelus’ rich history and particularly its speciality in crafting chronographs. Its noble hand-wound mechanism, historical roots and superior finishes give this chronograph a wildly elegant retro aesthetic.

Press release: DAVOSA, the renowned Swiss watch brand, is pleased to introduce the latest addition to its collection: the Ternos Ceramic Eagle Bay. This exclusive model is not only a functional timepiece but also a tribute to one of the most spectacular diving spots in the world, Eagle Bay in Oman, where divers can explore the fascinating underwater world filled with corals, mantas, and colourful schools of fish.

Press release: An exclusive launch event at the Dennison + Collectability Pop-Up at the “Sous Les Toiles Gallery” during Madison Avenue Watch Week, from May 6–10 in New York City. This marks Collectability’s very first venture into watch creation — and also Dennison’s first-ever collaboration. Just six months ago, Dennison Watch Company re-emerged on the scene. Since then, its A.L.D. watches — featuring cushion-shaped cases, inspired '70s flair, and striking natural stone dials — have garnered industry-wide attention.

Press release: NEW INTERPRETATIONS OF THE ARUM MOTIF CREATED BY THE MÉTIERS RARES^TM ATELIER

In 2021, Jaeger-LeCoultre introduced the Reverso One ‘Precious Flowers’ series with models that united the codes of fine watchmaking, artistic crafts, and high jewellery to bring vivid colours along with an unparalleled level of sophistication to the Reverso One case. In 2025, two new models of exceptional beauty are being introduced: the Reverso One ‘Precious Flowers’ – Green Arums, and the Reverso One ‘Precious Flowers’ – Purple Arums. Exploring the beauty of flowers, both models are presented in pink gold (18k – 750/1000) cases and each will be produced in a limited edition of 10 pieces.

Press release: AWAKE unveils the Jurassic Watch, the first chapter in its series, ‘A Tribute to The 7th Art.’ A creative homage to cult classics through the lens of Métiers d’Art, this project revisits the films that shaped our childhoods and continue to resonate with us. Jurassic Watch: two limited-edition models – T-REX and RAPTORS – as a tribute to Spielberg’s 1993 masterpiece, based on Michael Crichton’s best-selling novel.

Press release: A limited edition of only 99 pieces designed for left-handers. The U-BOAT Classico is renewed with an unprecedented configuration: crown on the right, titanium case, and tungsten bezel, achieving a perfect balance between strength and lightness.

Press Release: Fausto Coppi and Gino Bartali united a nation through their professional rivalry and extraordinary real-life friendship. Now, Breitling unveils two vibrant limited-edition chronographs dedicated to the Italian cyclists’ legacy of resilience and achievement.