Press release: Le Locle, Switzerland [4th June 2025]. In watchmaking, progress is achieved [ 4] through the fusion of the future and the past. True innovation goes beyond mere advancement; it emerges when cutting-edge technology intersects with time honoured craftsmanship and tradition. The new FREAK [X GOLD ENAMEL] embodies Ulysse Nardin’s mastery of this space, pairing the revolutionary mechanisms of the Freak superwatch with the classic finery of a rare métier d’art. Combined, the timepiece is a celebration of unconventional design, pioneering technology, and unmatched Swiss craftsmanship.

Press release: DAVOSA’s new Argonautic 39 Monochrome is not merely a watch, but a true work of art that embodies the fascination of the ocean. The ‘Monochrome’ name already implies that a single colour takes centre stage in this special model from the renowned Swiss watch manufacturer: a deep and pure ocean blue. The colour choice is perfect for a diving watch whose name derives from the Argonauts – the legendary companions of Jason on his heroic quest to find the golden fleece.

Press release: For Swiss watch manufacturer Aerowatch, skeleton watches are a key realm of expertise embodying the worldwide reputation of the family business. The new “Wheel Skeleton” creation remains true to the traditional art of skeletonising, while veering away from classic design to exude a sporty, technical flair.

Press release: Victorinox launches the Swiss Army collection, featuring the Quartz, Chrono and Automatic styles, emphasizing exceptional quality, resistance and versatility. With a design that enhances readability through plain dials and raised numerals, each model embodies functionality, reliability and true purpose.

Press release: The 2025 Collection - Urban Jürgensen introduces three timepieces that showcase technical achievements while honoring the brand's heritage: the UJ-1, our 250th Anniversary Watch that serves as a bridge across time; the UJ-2, the three hand watch with the UJ double wheel natural escapement, in which beauty and philosophy come together; and the UJ-3, a perpetual calendar with instantaneous moon phase built around the UJ double wheel natural escapement, in which complexity and elegance align.  

Press release: The royal purple shade makes its debut in the Ladybird Colors collection, joining an already vibrant palette of raspberry pink, lilac, midnight blue, coral blue, apple green, peacock green, forest green, turquoise, lemon sorbet yellow, and white. With the Ladybird Colors Royal Purple capsule collection, Blancpain merges watchmaking and jewellery inspiration, capturing the spirit of sunny days. A staple of current trends, the purple hue captivates with its sophisticated contrasts and elegantly harmonises with the iridescent softness of the unique mother-of-pearl called nacre perlée.

Press release: After a demanding 24 hours covering 3988 km, Laurent Ferrier, François Servanin and François Trisconi crossed the finish line to take third place overall in the legendary Le Mans race. A real achievement for three amateur drivers. The friends received a trophy that day, as well as a gift: a watch. It was then that a bigger dream was born – that of creating a watchmaking company faithful to traditional values, passion and elegance. The very first foundational stone of the company that would be built many years later was laid on 10 June 1979.

Press release: Mr. Roger Dubuis was a dedicated watchmaker who spent his lifetime imagining new and expressive ways to celebrate the most iconic complications. On the 30^th anniversary of his namesake Maison, the watchmakers he inspired are proving that their founder’s emotive dream is still in beautiful motion. Introducing the Excalibur Grande Complication. Not only does this exclusive timepiece honour 30 years of a singular watchmaking journey, but it also combines the rarity of three prestigious complications and a Biretrograde signature, all stamped by the excellence of Poinçon de Genève certification.

Press release: Breva Geneve expands its « Segreto di Lario » collection with two new titanium interpretations. Inspired by the most enchanting moments of the day on Lake Como—moonlight and sunset—these limited editions embody a new way of living time, where understated elegance meets unapologetic hedonism.

Press release: The Breguet Tradition 7035 showcases the brand’s timeless innovation, merging historic craftsmanship with modern elegance in signature Breguet gold and blue. Interview of the CEO And The Head Of Patrimony.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: AWAKE continues its journey through the world’s ancestral craftsmanship, venturing into the hidden ateliers of Hanoi—where Vietnam’s most revered lacquer masters still practice their timeless art. In a rare fusion of tradition and contemporary creation, these exceptional artisans have lent their hands and vision to an extraordinary endeavor: to elevate the beauty of our planet through hand-crafted dials, produced in a strictly limited series. From this encounter emerges the “Sơn Mài – Frosted Leaf” collection—a poetic and sensory expression, inspired by the Earth’s hues as seen from space.

Press release: A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.

Press release: Vanguart unveils five portraits shot by well-known fashion photographer David Bellemere. Five exceptional women embody elegance, independence, and the art of watchmaking.

Press release: Where the original broke ground, the latest evolution stakes new territory. Three new dial colors – Ice Blue, Coho Salmon, and Basalt Grey – combined with meaningful engineering advances to redefine the field watch. All in a titanium case built to brave the elements, with a profile that elegantly slides under the cuff. The Field Automatic Gen 2 traverses the boundary between rugged utility and urban sophistication – because 'being in the field' never means just one thing. This evolution elevates a watch designed for versatility into an essential timepiece that seamlessly transitions from backcountry to boardroom.

Press release: To celebrate 100 years since the birth of the American spaceflight pioneer, Breitling unveils the 50-piece limited-edition Navitimer Cosmonaute – the first Swiss wristwatch in space. On May 24, 1962, Scott Carpenter orbited the Earth three times as part of NASA’s Mercury-Atlas 7 mission – becoming only the second American to do so. On his wrist: a one-of-a-kind Navitimer, custom-built by Breitling for space.

Press release: It is no coincidence that many volcanically active areas of the Earth are among the most popular diving destinations. The volcanic rock formations underwater create ideal habitats for sponges, algae, and small marine creatures. These, in turn, provide a food source for larger ocean dwellers and ultimately attract majestic predatory fish.

Press release: Nyon, Switzerland – May 26, 2025 – Renaud Tixier, the independent haute horlogerie brand founded by master watchmaker Dominique Renaud and known for bridging innovation and traditional craftsmanship, is proud to announce the expansion of its retail presence in Asia. This strategic development includes new partnerships in Japan, Taiwan, and Hong Kong—three key markets for discerning collectors in the region.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.