Hublot Joins Forces With KidSuper As Official Partner Of Rooftop Football Pitch
Pitch of Creativity
PRESS RELEASE | 390 WORDS | 4 MINUTE READ
August 4, 2025 - New York, NY: Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression.
Photo Courtesy: Hublot
Founded by artist, designer, and former professional soccer player, Colm Dillane, KidSuper is a globally recognized creative collective that is redefining American fashion. At the heart of KidSuper’s identity is a love for soccer – not just as a sport, but as a unifying language, lifestyle, and global connector. The new football pitch that now sits atop KidSuper World represents this ethos in its purest form: a creative space where sport, design, and storytelling converge.
To kick off the grand opening, Hublot and KidSuper have revealed a custom referee board for the pitch designed by Colm Dillane. This exciting start to the partnership promises new dynamic creative projects and engaging on-field activations that will capture the spirit of both brands.
“I’m so excited to partner with Hublot — a brand I admire for being at the forefront of global soccer and creative innovation. As someone who grew up playing soccer in every city I lived in, this pitch is a dream project come true. Soccer helped shape my identity, and to now create a space for the next generation in partnership with Hublot, is surreal. This is art, design and sport all coming together in the most authentic way.”
—Colm Dillane, founder of KidSuper
Built on a mutual respect for artistry and innovation, the partnership between Hublot and KidSuper stands at the intersection of design and disruption, celebrating individuality and a forward-thinking vision. Hublot’s long-standing involvement as timekeeper for global football matches to collaborations with visionary artists and athletes makes it a fitting partner for KidSuper’s vision of reimagining the role of sport in youth culture.
“KidSuper’s creative universe is bold, fresh, and full of purpose — just like Hublot. We’re thrilled to bring our shared values to life through this football pitch, where creativity meets community. Colm’s energy and vision are inspiring, and this partnership reflects our continued commitment to working with those who shape the future of culture and sport.”
– Julien Tornare, CEO of Hublot
For further information visit hublot.com