Press release: These exquisite jewellery timepieces, adorned with natural diamonds, feature the distinctive Double Rotor, elevated to new levels of elegance and luxury. To mark the 2025 edition of Geneva Watch Days, Maison Perrelet is introducing two new women's collections that showcase its signature feature: the Double Rotor. This patented element pays homage to the prestigious Manufacture's tradition and know-how through two new high jewellery timepieces: Cleopatra and Joséphine. Named after the most famous queen of ancient Egypt and the empress of France and wife of Napoleon Bonaparte respectively, the new models draw inspiration from these charismatic figures to pay tribute to the charm, beauty, and mystery of all women.

Press release: Bianchet unveils the UltraFino Sapphire, a striking new interpretation of its ultra-thin skeleton tourbillon, now reimagined in a fully transparent sapphire case. This creation blends the Maison’s geometric aesthetic with a bold use of modern materials, reaffirming Bianchet’s vision of refined, architectural watchmaking built to endure everyday wear. 

Press release: August 4, 2025 - New York, NY: Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression.

Press release: New York, NY – July 16, 2025 – TAG Heuer, the Swiss luxury watchmaker synonymous with innovation, performance, and precision, is proud to announce its role as Official Timekeeper of the TCS New York City Marathon, marking a return to the event after previous sponsorships, most recently in 2016. The Marathon is one of 60 annual adult and youth races produced by nonprofit New York Road Runners— and the best day of the year in New York City.

In June 2025, watchmaking legends blend heritage and innovation—space-age designs, kinetic artistry, playful monsters, and global explorers—each timepiece a bold expression of creativity, precision, and storytelling.

Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Jaeger-LeCoultre, Dennison, Breguet, Voutilainen, and MB&F unveil exceptional timepieces in 2025, blending tradition, innovation, and craftsmanship—from enamel artistry and vintage revival to reversed movements and sculptural mechanics—each creation redefining horological excellence through unique design, precision, and storytelling.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: The Aerowatch Swiss family firm aims for the podium with glamorous new interpretations of the famous Chronolady 1942. Each watch has its own season, which the Jura-based watchmaker celebrates with models in matching colours. The collection bears the unmistakable signature of hand craftsmanship, subtly combining a keen sense of aesthetics with design.

Laurent Ferrier debuts a Classic Auto with a new horizon blue dial, Bremont unveils Jumping Hour complications, Piaget launches its bold Sixtie line, IWC reveals the Ingenieur Automatic 35, and Breguet celebrates its 250th anniversary with the Classique Souscription 2025.

March 2025 saw groundbreaking launches from Trilobe, Girard-Perregaux, Richard Mille, Patek Philippe, and Louis Vuitton, each pushing horological boundaries through bold design, innovation, and artistic collaboration.

February 2025 witnessed standout launches: H. Moser & Cie. debuted a boutique-exclusive Streamliner, Audemars Piguet redefined the perpetual calendar, Bvlgari x MB&F amazed with Serpenti, Panerai honored heritage, and IWC thrilled motorsport fans.