Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Jaeger-LeCoultre, Dennison, Breguet, Voutilainen, and MB&F unveil exceptional timepieces in 2025, blending tradition, innovation, and craftsmanship—from enamel artistry and vintage revival to reversed movements and sculptural mechanics—each creation redefining horological excellence through unique design, precision, and storytelling.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: The Aerowatch Swiss family firm aims for the podium with glamorous new interpretations of the famous Chronolady 1942. Each watch has its own season, which the Jura-based watchmaker celebrates with models in matching colours. The collection bears the unmistakable signature of hand craftsmanship, subtly combining a keen sense of aesthetics with design.

Laurent Ferrier debuts a Classic Auto with a new horizon blue dial, Bremont unveils Jumping Hour complications, Piaget launches its bold Sixtie line, IWC reveals the Ingenieur Automatic 35, and Breguet celebrates its 250th anniversary with the Classique Souscription 2025.

March 2025 saw groundbreaking launches from Trilobe, Girard-Perregaux, Richard Mille, Patek Philippe, and Louis Vuitton, each pushing horological boundaries through bold design, innovation, and artistic collaboration.

February 2025 witnessed standout launches: H. Moser & Cie. debuted a boutique-exclusive Streamliner, Audemars Piguet redefined the perpetual calendar, Bvlgari x MB&F amazed with Serpenti, Panerai honored heritage, and IWC thrilled motorsport fans.