Press release: New York, NY – July 16, 2025 – TAG Heuer, the Swiss luxury watchmaker synonymous with innovation, performance, and precision, is proud to announce its role as Official Timekeeper of the TCS New York City Marathon, marking a return to the event after previous sponsorships, most recently in 2016. The Marathon is one of 60 annual adult and youth races produced by nonprofit New York Road Runners— and the best day of the year in New York City.

Press release: For the first time, the off-center dial of the Mirrored Force Resonance features a sunray guilloché pattern. The lines radiating from the dial's center are decorated using a traditional hand-operated rose engine lathe. The ice blue dial playfully catches and reflects light, creating an even more vibrant and deep view under the sapphire crystal. The new indexes and hands are beveled and polished, adding even more movement to the compelling design. On the left side of the dial, the resonance mechanism takes centre stage: two balances oscillating in opposite directions, connected by Armin Strom’s patented clutch. Two second counters confirm the synchronization of the balances. The anthracite-coloured bridges, surrounded by a 43 mm stainless steel case, remains discreetly in the background as if admiring the composition of the elements. A dark blue Alcantara strap gives the watch a refined look.

Press release: DOXA unveils the “SUB 750T Clive Cussler” special edition. Twenty years after the release of Sahara, the film adapted from Clive Cussler’s novel, DOXA pays a fresh tribute to the man who helped forge its legacy. This marks the third chapter in DOXA’s homage to legendary American novelist and explorer Clive Cussler — who would have turned 94 today, and whose adventure novels helped bring global recognition to SUB dive watches. Available as of today on DOXA’s official e-commerce site.

Press release: New York, New York September 2024 - September, the fusion of elegance and performance comes together with the launch of the next generation of the Polo Watch Collection. Each timepiece embraces the essence of sport using bold and colorful graphics that embody the powerful energy of a sporty lifestyle.

Press release: The beast you nicknamed Time Eater is back. One eye. One mouth. Two hands that don’t follow the rules. But this time… a new trick on its face. A new bite. A mechanical tongue that spins and a complication that is so Chaykin. A Time Eater Tourbillon, still carrying all the codes of the LE x KC saga. Two Tourbillon versions, one for him, one for us, with a price that doesn’t bite even with a wide-open mouth! Models to keep an eye on and firmly in hand.  

Press release: London, England - 10th June 2025 – As one of the most celebrated global motorsport events, the Goodwood Festival of Speed compliments TAG Heuer’s exceptional line up of automotive partnerships and provides a new platform for the company to celebrate its connection to automotive culture.

Press release: The new timepiece from the Morelli brothers’ maison, Arsenale Platino, celebrates the industrial soul of La Serenissima with one of the rarest and most precious metals in the world. An exclusive edition that blends the clean design of one of Venezianico’s most iconic models with the mysterious allure of an eternal material. The result is an essential, sophisticated, and timeless watch: a tribute to the creative force of the Venetian Arsenale—the first major industrial shipyard in Europe—and to the incorruptible purity of platinum.

Press release: BOMBERG, the independent Swiss watch brand known for breaking convention with provocative, standout designs, proudly unveils the Apex PULSE: a sleek, precision-built chronograph crafted for city life, fast decisions, and sharp style. The Apex PULSE is not just a new watch—it's a new tempo. While it shares its sculptural case silhouette with the original racing-inspired Apex, the PULSE is a different breed entirely: dressier, more versatile, and built for the energy of modern urban living.

Press release: Victorinox launches the Swiss Army collection, featuring the Quartz, Chrono and Automatic styles, emphasizing exceptional quality, resistance and versatility. With a design that enhances readability through plain dials and raised numerals, each model embodies functionality, reliability and true purpose.

Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Press release: Breva Geneve expands its « Segreto di Lario » collection with two new titanium interpretations. Inspired by the most enchanting moments of the day on Lake Como—moonlight and sunset—these limited editions embody a new way of living time, where understated elegance meets unapologetic hedonism.

Press release: To celebrate 100 years since the birth of the American spaceflight pioneer, Breitling unveils the 50-piece limited-edition Navitimer Cosmonaute – the first Swiss wristwatch in space. On May 24, 1962, Scott Carpenter orbited the Earth three times as part of NASA’s Mercury-Atlas 7 mission – becoming only the second American to do so. On his wrist: a one-of-a-kind Navitimer, custom-built by Breitling for space.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated. Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.