Bomberg Apex

Built for Speed, Designed to Stand Out. This is Precision Accelerated.

PRESS RELEASE | 411 WORDS | 4 MINUTE READ

BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated.

Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.

Video Courtesy: Bomberg

What makes the Apex a game-changer?

• New case design, created from the ground up: brushed, polished, chamfered stainless steel with aggressive lines and a commanding wrist presence.

• Unique aluminium tachymeter bezel, bold chronograph pushers with maximum grip texture, and an engraved screw-down crown.

• Waffle-textured dial with high-contrast sub-dials, applied indexes, and Luminova for night-time glow.

• Integrated silicone racing strap with color-matched stripes, and an engraved stainless steel buckle.

• Sapphire crystal with anti-reflective coating and 100m water resistance, because real watches are built for real life.

A Design as Unique as Every Race

This is a racing chronograph that doesn’t look like anything else on the grid. Forget the cookie-cutter vintage reissues. Apex is for fans of the raw energy of motorsport. It’s for those who embrace life on the track.

Photo Courtesy: Bomberg

Swiss-Made Performance, Inside and Out

With its bold silhouette and undeniable wrist presence, the Apex doesn’t whisper performance, it shouts it. This is not some retro throwback, the Apex is provocative by design, engineered for people who crave velocity, precision and an unmistakeable style.

Each watch in the Apex collection features its own daring colorway inspired by legendary racing liveries — and every one of them carries the same uncompromising DNA. It’s everything you expect from BOMBERG: high-octane design, Swiss reliability, and an attitude that refuses to blend in.

Availability

Available worldwide on the BOMBERG website and at select retailers starting April 4th, 2025, the Apex collection offers a unique, forward-thinking design, unmatched Swiss precision and incredible style for motorsport fans who live for the rush.

About BOMBERG

Founded in 2012, BOMBERG has established itself as a brand that defies the ordinary with extraordinary designs and unwavering commitment to quality. Located in Neuchâtel, Switzerland, BOMBERG creates watches that are visually stunning, provocative and built to the highest standards.

For further information visit worldofbomberg.com