Press release: BOMBERG, the independent Swiss watch brand known for breaking convention with provocative, standout designs, proudly unveils the Apex PULSE: a sleek, precision-built chronograph crafted for city life, fast decisions, and sharp style. The Apex PULSE is not just a new watch—it's a new tempo. While it shares its sculptural case silhouette with the original racing-inspired Apex, the PULSE is a different breed entirely: dressier, more versatile, and built for the energy of modern urban living.

Press release: RUSH and WHITE FUJI: two new colour signatures - “The history of automobile racing has forged its share of legends. This year, I have chosen to celebrate two new creations: the RUSH, which features an intense metallic blue, and the WHITE FUJI, which radiates a luminous white with red accents. The watches are conceived on the same principle: one colour code, one lucky number, a unique piece.” Jean-Marie Schaller, CEO & Creative Director.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated. Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.