Bomberg Apex Pulse
Built for the City. Fast by Design.
PRESS RELEASE | 327 WORDS | 3 MINUTE READ
BOMBERG, the independent Swiss watch brand known for breaking convention with provocative, standout designs, proudly unveils the Apex Pulse: a sleek, precision-built chronograph crafted for city life, fast decisions, and sharp style.
The Apex PULSE is not just a new watch—it's a new tempo. While it shares its sculptural case silhouette with the original racing-inspired Apex, the PULSE is a different breed entirely: dressier, more versatile, and built for the energy of modern urban living. Fast-paced, design conscious, and unapologetically distinctive, this chronograph is the daily companion of those who lead the way.
Video Courtsey: Bomberg
What sets the Apex PULSE apart?
• Sleek Case Design: A sharply faceted 316L stainless steel case with brushed, polished, and chamfered finishes gives the PULSE its unmistakable profile.
• Unique Start/Stop Pusher: Positioned at 2:00, the bold ridged pusher enhances grip and adds a visual signature unlike any other chrono on the market.
• Three-Dimensional Dial: Deep-angled surfaces reflect light and attitude, featuring applied polished indexes, sharp sub-dial layouts, and Luminova for nighttime visibility.
• Apex PULSE Black and Apex PULSE White feature bold black ceramic bezels
• Apex PULSE Blue comes with a brushed steel bezel for a cleaner, lighter aesthetic
• All bezels are engraved with a tachymeter scale.
• Integrated Steel Bracelet: Solid, angular, and seamless—with an invisible clasp for a modern, clean wrist presence.
• Sapphire crystal with anti-reflective coating and 100m water resistance, because real watches are built for real life.
Photo Courtsey: Bomberg
Swiss-Made Precision, Everyday Reliability
Apex PULSE is powered by a Swiss-made quartz chronograph movement built for modern life—accurate, low-maintenance, and always ready. With split-second timing, chronograph counters, and a date display, it delivers serious performance with no upkeep. Whether you’re tracking hours or just showing up on time, PULSE keeps pace with your rhythm—fast, focused, and always on.
A Message from the CEO
“We’re incredibly proud of what the Apex PULSE brings to the table,” says David Sanchez, CEO of BOMBERG. “It’s a collection that expands our Apex range into a new dimension that speaks to both style and substance. With a refined, sleek design and our signature design language, the PULSE showcases how versatile and elevated BOMBERG can be without losing its edge.”
Availability
Available worldwide on the BOMBERG website and at select retailers starting May 10th, 2025, the Apex PULSE collection brings sophistication, style and attitude to daring wrists everywhere.
About BOMBERG
Founded in 2012, BOMBERG has established itself as a brand that defies the ordinary with extraordinary designs and unwavering commitment to quality. Located in Neuchâtel, Switzerland, BOMBERG creates watches that are visually stunning, provocative and built to the highest standards.
For further information visit worldofbomberg.com