Press release: Geneva, June 30th, 2025. Staying true to its commitment to emerging talent, Time to Watches once again partners with the Geneva School of Art and Design (HEAD Genève) to honor the most promising Bachelor’s or Master’s graduation project in watch design. This year, the expert jury has awarded the prize to MIMU, a project by young Korean designer Suan You.

Press release: BOMBERG, the independent Swiss watch brand known for breaking convention with provocative, standout designs, proudly unveils the Apex PULSE: a sleek, precision-built chronograph crafted for city life, fast decisions, and sharp style. The Apex PULSE is not just a new watch—it's a new tempo. While it shares its sculptural case silhouette with the original racing-inspired Apex, the PULSE is a different breed entirely: dressier, more versatile, and built for the energy of modern urban living.

Press release: A Futuristic Vision of Watchmaking - SpaceOne was born from the shared ambition of Théo Auffret and Guillaume Laidet, two watchmaking enthusiasts united by a common vision: a form of watchmaking that is innovative, technical, and accessible. Founded in 2023, the brand quickly made a name for itself as a key player in avant-garde horology, offering original complications and designs inspired by space exploration. 

Interview: Time, Reimagined: The Vision Behind the Digitrend Revival

The AMIDA Digitrend Open Sapphire reimagines a 1970s icon with bold transparency and cutting-edge craftsmanship. Featuring a sapphire case, lateral time display via prism, and a mechanical jump hour movement, this limited-edition driver's watch blends Space Age spirit with Swiss horological excellence—an enduring tribute to innovation and design.

Press release: Past Forward – The 70s Driver's Watch Returns with a Stunning Take on Jumping Hours. Under the sapphire crystal hood, the watch engine is on full display. Watch the precise dance of discs as each hour clicks into place. Sense the engineering behind this unique system.

Press release: For Swiss watch manufacturer Aerowatch, skeleton watches are a key realm of expertise embodying the worldwide reputation of the family business. The new “Wheel Skeleton” creation remains true to the traditional art of skeletonising, while veering away from classic design to exude a sporty, technical flair.

Press release: It is no coincidence that many volcanically active areas of the Earth are among the most popular diving destinations. The volcanic rock formations underwater create ideal habitats for sponges, algae, and small marine creatures. These, in turn, provide a food source for larger ocean dwellers and ultimately attract majestic predatory fish.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.

Press release: BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated. Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.

Press release: Following the success of the Allure Valjoux 92 Mint Green last year, Depancel returns with a new, more attainably priced and decidedly summery iteration. With its refreshing design, distinctive dial, and ultra-reliable meca-quartz movement, it adds a touch of lightness to everyday life. This new timepiece retains the brand’s horological and automotive DNA, offering a lighter, yet always precise, spirit.

Press release: Ralph Lauren is proud to reintroduce the emblematic RL888 timepiece collection, originally launched in 2016 in honor of the women's flagship store at 888 Madison Avenue in New York City. This 2025 reintroduction features two stainless steel models that capture the timepiece's original elegance while offering a contemporary interpretation.

Press release: DAVOSA, the renowned Swiss watch brand, is pleased to introduce the latest addition to its collection: the Ternos Ceramic Eagle Bay. This exclusive model is not only a functional timepiece but also a tribute to one of the most spectacular diving spots in the world, Eagle Bay in Oman, where divers can explore the fascinating underwater world filled with corals, mantas, and colourful schools of fish.

Press release: After the recent introduction of the new I.N.O.X. Automatic and I.N.O.X. Small styles, Victorinox launches the I.N.O.X. Chrono India Exclusive, which offers a sophisticated combination of luxury aesthetics and iconic Swiss design. Across all models, carved shapes, bold geometrics, innovative materials, and industrial codes rooted in the brand converge with Swiss precision to master time – at any time.

Press release: MT1: CHRONOMÈTRE TOURBILLON 7 JOURS

The first model in the signature collection of its founder, Marco Tedeschi Geneva, April 1, 2025 — On the occasion of its first participation at Watches & Wonders Geneva, Kross Studio unveils an exclusive timepiece inaugurating a new collection, a reflection of the personal vision of its founder, Marco Tedeschi. Entirely manufactured in-house at Kross Studio, this exceptional creation embodies horological excellence.