Press release: Jaeger-LeCoultre timepieces play a distinguished role in Materialists, the latest film from acclaimed director Celine Song.

Press release: Mr. Roger Dubuis was a dedicated watchmaker who spent his lifetime imagining new and expressive ways to celebrate the most iconic complications. On the 30^th anniversary of his namesake Maison, the watchmakers he inspired are proving that their founder’s emotive dream is still in beautiful motion. Introducing the Excalibur Grande Complication. Not only does this exclusive timepiece honour 30 years of a singular watchmaking journey, but it also combines the rarity of three prestigious complications and a Biretrograde signature, all stamped by the excellence of Poinçon de Genève certification.

Press release: The British actor, Aaron Taylor-Johnson, has joined OMEGA’s family of global ambassadors, bringing his commanding screen presence and commitment to excellence to the brand.

Press release: Monte-Carlo, Monaco – May 25, 2025 – In a year already marked by milestones for both TAG Heuer and Formula 1 — with the Swiss luxury watchmaker’s return as the Official Timekeeper of the sport and becomes the first-ever title partner of the Grand Prix de Monaco.

Press release: Breva Geneve expands its « Segreto di Lario » collection with two new titanium interpretations. Inspired by the most enchanting moments of the day on Lake Como—moonlight and sunset—these limited editions embody a new way of living time, where understated elegance meets unapologetic hedonism.

Press release: The Breguet Tradition 7035 showcases the brand’s timeless innovation, merging historic craftsmanship with modern elegance in signature Breguet gold and blue. Interview of the CEO And The Head Of Patrimony.

Jaeger-LeCoultre, Dennison, Breguet, Voutilainen, and MB&F unveil exceptional timepieces in 2025, blending tradition, innovation, and craftsmanship—from enamel artistry and vintage revival to reversed movements and sculptural mechanics—each creation redefining horological excellence through unique design, precision, and storytelling.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: AWAKE continues its journey through the world’s ancestral craftsmanship, venturing into the hidden ateliers of Hanoi—where Vietnam’s most revered lacquer masters still practice their timeless art. In a rare fusion of tradition and contemporary creation, these exceptional artisans have lent their hands and vision to an extraordinary endeavor: to elevate the beauty of our planet through hand-crafted dials, produced in a strictly limited series. From this encounter emerges the “Sơn Mài – Frosted Leaf” collection—a poetic and sensory expression, inspired by the Earth’s hues as seen from space.

Press release: A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.

Press release: Vanguart unveils five portraits shot by well-known fashion photographer David Bellemere. Five exceptional women embody elegance, independence, and the art of watchmaking.

Press release: Where the original broke ground, the latest evolution stakes new territory. Three new dial colors – Ice Blue, Coho Salmon, and Basalt Grey – combined with meaningful engineering advances to redefine the field watch. All in a titanium case built to brave the elements, with a profile that elegantly slides under the cuff. The Field Automatic Gen 2 traverses the boundary between rugged utility and urban sophistication – because 'being in the field' never means just one thing. This evolution elevates a watch designed for versatility into an essential timepiece that seamlessly transitions from backcountry to boardroom.

Press release: To celebrate 100 years since the birth of the American spaceflight pioneer, Breitling unveils the 50-piece limited-edition Navitimer Cosmonaute – the first Swiss wristwatch in space. On May 24, 1962, Scott Carpenter orbited the Earth three times as part of NASA’s Mercury-Atlas 7 mission – becoming only the second American to do so. On his wrist: a one-of-a-kind Navitimer, custom-built by Breitling for space.

Press release: It is no coincidence that many volcanically active areas of the Earth are among the most popular diving destinations. The volcanic rock formations underwater create ideal habitats for sponges, algae, and small marine creatures. These, in turn, provide a food source for larger ocean dwellers and ultimately attract majestic predatory fish.

Press release: Geneva, May 27, 2025 – The most refreshingly informal event on the watchmaking calendar returns from Thursday, September 4 to Sunday, September 7, 2025, charting a bold course for its sixth edition with fresh ideas, record participation, and an even richer, more engaging program. Following a 2024 edition that welcomed over 13,800 visitors, 600 media representatives, and 250 retailers from around the world, Geneva Watch Days is preparing to hoist its sails even higher – and affirming its status as the defining summer rendezvous for the watch industry.

Press release: The iconic Met Gala was hosted on Monday night at the Metropolitan Museum of Art, bringing a wave of cutting-edge fashion to the red carpet. This year’s exclusive dress code ignited a showcase of creativity and bold interpretation, with some guests styling their outfits with OMEGA watches.

Press release: Nyon, Switzerland – May 26, 2025 – Renaud Tixier, the independent haute horlogerie brand founded by master watchmaker Dominique Renaud and known for bridging innovation and traditional craftsmanship, is proud to announce the expansion of its retail presence in Asia. This strategic development includes new partnerships in Japan, Taiwan, and Hong Kong—three key markets for discerning collectors in the region.

Press release: HONG KONG – 25 MAY 2025 – Phillips in Association with Bacs & Russo achieved a total of over HK$212 million/ US$27 million for The Hong Kong Watch Auction: XX, surpassing the pre-sale high estimate of HK$181,063,000/ US$23,121,745 and marking a 30% year-on-year increase. The auction, held from 23-25 May, attracted enthusiastic participation from 1,800 registered bidders across 70 countries/ regions worldwide. In addition to a packed saleroom and active telephone bidding, the sale saw robust online engagement, with 70% of the lots offered sold to online buyers.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.