Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: Created and developed especially for a collector inspired by his dream and desire to reach the world's highest peak, Mount Everest, the Voutilainen 28LQU Unique Piece embodies the symbiosis of Tatsuo Kitamura's extraordinary Japanese lacquer artistry with Kari Voutilainen's philosophy of longevity, precision and classical watchmaking tradition. This one-of-a-kind piece is a complete work of mechanical and visual art, seamlessly blending Eastern and Western influences in perfect harmony.

Press release: GENEVA / HONG KONG – 22 MAY 2025 – Phillips in Association with Bacs & Russo is proud to present an exceptional, unique, and museum-quality nephrite clock by Cartier in the 1920s, exemplifying the brand’s artistic brilliance of the Art Deco. It will be offered in the Evening Session of The Hong Kong Watch Auction: XX on 23 May.  

Press release: “Big Red” Daytona Ref. 6265 with Engraving "Die To Drive" Commemorates the Champion Driver's Historic French Grand Prix Victory of 1979, With the Timepiece Remaining in the Jabouille Family Collection for Nearly Five Decades.

Press release: One of OMEGA’s most enduring watch designs makes a return this year, featuring new colour gradients and a distinctly pure aesthetic. The original OMEGA Railmaster was released in 1957 as part of a trilogy known as the “Professional Line”. This was an era of important progress in science and exploration, and OMEGA was committed to serving the dedicated professionals in their respected fields.

Press release: Where the original broke ground, the latest evolution stakes new territory. Three new dial colors – Ice Blue, Coho Salmon, and Basalt Grey – combined with meaningful engineering advances to redefine the field watch. All in a titanium case built to brave the elements, with a profile that elegantly slides under the cuff. The Field Automatic Gen 2 traverses the boundary between rugged utility and urban sophistication – because 'being in the field' never means just one thing. This evolution elevates a watch designed for versatility into an essential timepiece that seamlessly transitions from backcountry to boardroom.

Press release: 100% Breguet style - With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.

Press release: Since 2016, Beda’a has been a name to watch among collectors. Initially part of the Qatari luxury group Albidaa, the brand gained independence in response to growing demand. Today, it stands as a fully-fledged watchmaking housewith proprietary collections and a fiercely independent creative vision. 

Press release: This year, Angelus is releasing the Chronographe Télémètre as a limited edition of two sets of 25 steel timepieces and a further 15 in 18-carat yellow gold. Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, this short-interval timekeeping instrument contains countless tributes to Angelus’ rich history and particularly its speciality in crafting chronographs. Its noble hand-wound mechanism, historical roots and superior finishes give this chronograph a wildly elegant retro aesthetic.

Press release: NEW YORK – 13 MAY 2025 – Phillips is proud to present the full catalogue for The New York Watch Auction: XII. Defined by extraordinary auction debuts, the two-day sale on 7-8 June will feature 144 lots, many of which are being offered publicly for the very first time, including important examples from both legacy brands and independent makers alike.

Press release: Geneva, May 2025- Czapek & Cie is delighted to present Diamond Drops, a glittering gem-set model that epitomises the Promenade philosophy. The collection is as much about style and artistic expression as mechanical excellence and Diamond Drops takes a ‘promenade’ in a new territory.

Press release: In its latest creation EPOS once again combines traditional watchmaking with an unconventional approach and presents with the 'EPOS 3435 Verso 1 LE' an exclusive novelty. The beautifully finished backside of the skeletonized *Unitas 6497-movement shines in the spotlight on the timepiece's front.

Press release: DAVOSA, the renowned Swiss watch brand, is pleased to introduce the latest addition to its collection: the Ternos Ceramic Eagle Bay. This exclusive model is not only a functional timepiece but also a tribute to one of the most spectacular diving spots in the world, Eagle Bay in Oman, where divers can explore the fascinating underwater world filled with corals, mantas, and colourful schools of fish.

Press release: GENEVA – 11 May 2025 – Phillips in Association with Bacs & Russo achieved a remarkable total of CHF 43.4 million at The Geneva Watch Auction: XXI, underscoring strong market confidence and reaffirming its global leadership position. A tightly curated sale, combined with sustained global demand, drove exceptional results – more than doubling the pre-sale estimate. With participation from 1,820 registered bidders across 71 countries, including 1,580 online, along with a packed saleroom, energetic telephone banks, and dynamic online activity, the auction demonstrated the enduring strength of the market and a robust global appetite for rare and important timepieces.  

Press release: Schwarz Etienne extends the bold spirit of the Geometry family with a striking new creation: the GEOMETRY BLACK. The latest in a series of four models, it skillfully combines contemporary elegance with century-old watchmaking craftsmanship. Its deep, mysterious black tones enhance the exceptional dial, reflecting the brand's in-house expertise in movement manufacturing. Tradition and creativity unite in this piece of horological art, embodying the perfect harmony between mechanics and design.

Press release: CELEBRATING THE TIMELESSNESS AND VERSATILITY OF THE REVERSO WITH NEW DIALS IN BLACK OR BLUE

Underlining the timeless modernity of the Reverso’s unique swivelling case and Art Deco design, Jaeger-LeCoultre presents two new versions of the Reverso Tribute Duoface Small Seconds. With a choice of pure black or vivid blue and a redesigned reverse dial, the new models pay homage to the coloured dials introduced on the earliest Reverso models of the 1930s.

Press release: The Aerowatch Swiss family firm aims for the podium with glamorous new interpretations of the famous Chronolady 1942. Each watch has its own season, which the Jura-based watchmaker celebrates with models in matching colours. The collection bears the unmistakable signature of hand craftsmanship, subtly combining a keen sense of aesthetics with design.

Press release: MT1: CHRONOMÈTRE TOURBILLON 7 JOURS

The first model in the signature collection of its founder, Marco Tedeschi Geneva, April 1, 2025 — On the occasion of its first participation at Watches & Wonders Geneva, Kross Studio unveils an exclusive timepiece inaugurating a new collection, a reflection of the personal vision of its founder, Marco Tedeschi. Entirely manufactured in-house at Kross Studio, this exceptional creation embodies horological excellence.

Press release: The Voutilainen KV20i Reversed timepiece perfectly encapsulates Kari Voutilainen's philosophy, combining respect for longevity and precision with classical watchmaking tradition. Pushing the boundaries of horology, the watch is equipped with a new in-house caliber featuring a unique "back-to-front" construction. The movement has been reversed, allowing to admire its beauty and technicity from the front while reading the time. Featuring a contemporary aesthetic, the KV20i stands out with an elegant cherry-coloured minute track paired with a matching bracelet and a titanium case.

Press release: For Summer 2025: DOXA presents the new SUB 200. The luminous elegance of a new polished steel bezel. A fresh gleam on an icon. The SUB 200, one of the DOXA's flagship timepiece, embraces a new expression of style and modernity.