Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline. 

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.

Press release: Massena LAB and Raúl Pagès return to unveil a new chapter of collaboration: the Noctograph, a limited-edition wristwatch with a mysterious, midnight-hued dial powered by their proprietary movement.

Press release: UNIMATIC and Massena LAB have joined forces to unveil a captivating new timepiece: the Modello Uno U1-SPG "NASA Artemis" Limited Edition. This striking wristwatch, limited to just 99 pieces, is a powerful tribute to the legacy of human space exploration while boldly looking towards its future. Coinciding with the launch of the Artemis II Mission in April 2026, read the full story here.