Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: Created and developed especially for a collector inspired by his dream and desire to reach the world's highest peak, Mount Everest, the Voutilainen 28LQU Unique Piece embodies the symbiosis of Tatsuo Kitamura's extraordinary Japanese lacquer artistry with Kari Voutilainen's philosophy of longevity, precision and classical watchmaking tradition. This one-of-a-kind piece is a complete work of mechanical and visual art, seamlessly blending Eastern and Western influences in perfect harmony.

Press release: Schaffhausen, 21st May 2025: IWC Schaffhausen presents two new Pilot’s Watches dedicated to Antoine de Saint-Exupéry’s famous novel, “The Little Prince”. The Big Pilot’s Watch Perpetual Calendar Tourbillon Le Petit Prince combines a blue ceramic case and a dial in the same colour with a case back ring and crown made of 18-carat 5N gold. The IWC-manufactured 51950 calibre powers a perpetual calendar and a flying minute tourbillon. The second novelty is the Big Pilot’s Watch 43 Tourbillon Le Petit Prince, which features a platinum case and a deep blue dial with a sunray finish. The IWC-manufactured 82905 calibre drives a flying minute tourbillon at 6 o’clock. Both watches feature sapphire glass case backs, showcasing oscillating masses in the shape of the Little Prince standing on his asteroid.

Press release: BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated. Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.

Press release: The MB&F SP One, initially dubbed "Three Circles", showcases a trinity of floating elements – the barrel, balance wheel, and dial – defying gravity on your wrist. These components appear to hover mysteriously at the centre of an amphitheatre, all visible through invisible sapphire domes, with the balance wheel performing a mid-air dance and the tilted dial highlighting MB&F’s clever conical gearing. The SP One is a mechanical marvel that turns your wrist into a stage for a captivating, gravity-defying performance.

Press release: Following the success of the Allure Valjoux 92 Mint Green last year, Depancel returns with a new, more attainably priced and decidedly summery iteration. With its refreshing design, distinctive dial, and ultra-reliable meca-quartz movement, it adds a touch of lightness to everyday life. This new timepiece retains the brand’s horological and automotive DNA, offering a lighter, yet always precise, spirit.

Press release: The Armin Strom One Week Titanium Skeleton, an openworked masterpiece now fully skeletonized to reveal the intricate heart of its mechanics, combines striking design with precision engineering. Encased in lightweight titanium grade 5, it balances strength with comfort, providing a feeling of lightness that makes it easy to wear all week long.

Press release: Ralph Lauren is proud to reintroduce the emblematic RL888 timepiece collection, originally launched in 2016 in honor of the women's flagship store at 888 Madison Avenue in New York City. This 2025 reintroduction features two stainless steel models that capture the timepiece's original elegance while offering a contemporary interpretation.

Press release: A limited edition watch to celebrate 25 years of boldness, identity, and an uncompromising vision of watchmaking, a pride of "Made in Tuscany" and the creativity, heart, and passion of Italo Fontana.

Press release: One of OMEGA’s most enduring watch designs makes a return this year, featuring new colour gradients and a distinctly pure aesthetic. The original OMEGA Railmaster was released in 1957 as part of a trilogy known as the “Professional Line”. This was an era of important progress in science and exploration, and OMEGA was committed to serving the dedicated professionals in their respected fields.

Press release: With the launch of the Altitude Collection, evolved from its celebrated MB aviation watches, Bremont is cementing it’s mission to craft the finest timepieces for Air, Land and Sea, mixing modern British elegance with durability, and style.

Press release: 100% Breguet style - With a unique architecture that brings its precision mechanism to the fore, crowned by a hand-made, enamel dial, the Tradition 7035 epitomises Breguet’s 250 years of technical and aesthetic innovation.

Press release: Since 2016, Beda’a has been a name to watch among collectors. Initially part of the Qatari luxury group Albidaa, the brand gained independence in response to growing demand. Today, it stands as a fully-fledged watchmaking housewith proprietary collections and a fiercely independent creative vision. 

Press release: This year, Angelus is releasing the Chronographe Télémètre as a limited edition of two sets of 25 steel timepieces and a further 15 in 18-carat yellow gold. Measuring 37 mm in diameter, with a vintage-inspired dial and a mono-pusher set into the winding crown, this short-interval timekeeping instrument contains countless tributes to Angelus’ rich history and particularly its speciality in crafting chronographs. Its noble hand-wound mechanism, historical roots and superior finishes give this chronograph a wildly elegant retro aesthetic.

Press release: Geneva, May 2025- Czapek & Cie is delighted to present Diamond Drops, a glittering gem-set model that epitomises the Promenade philosophy. The collection is as much about style and artistic expression as mechanical excellence and Diamond Drops takes a ‘promenade’ in a new territory.

Press release: In its latest creation EPOS once again combines traditional watchmaking with an unconventional approach and presents with the 'EPOS 3435 Verso 1 LE' an exclusive novelty. The beautifully finished backside of the skeletonized *Unitas 6497-movement shines in the spotlight on the timepiece's front.

Press release: DAVOSA, the renowned Swiss watch brand, is pleased to introduce the latest addition to its collection: the Ternos Ceramic Eagle Bay. This exclusive model is not only a functional timepiece but also a tribute to one of the most spectacular diving spots in the world, Eagle Bay in Oman, where divers can explore the fascinating underwater world filled with corals, mantas, and colourful schools of fish.

Press release: After the recent introduction of the new I.N.O.X. Automatic and I.N.O.X. Small styles, Victorinox launches the I.N.O.X. Chrono India Exclusive, which offers a sophisticated combination of luxury aesthetics and iconic Swiss design. Across all models, carved shapes, bold geometrics, innovative materials, and industrial codes rooted in the brand converge with Swiss precision to master time – at any time.

Press release: Schwarz Etienne extends the bold spirit of the Geometry family with a striking new creation: the GEOMETRY BLACK. The latest in a series of four models, it skillfully combines contemporary elegance with century-old watchmaking craftsmanship. Its deep, mysterious black tones enhance the exceptional dial, reflecting the brand's in-house expertise in movement manufacturing. Tradition and creativity unite in this piece of horological art, embodying the perfect harmony between mechanics and design.

Press release: Unveiled at the Windup Watch Fair in San Francisco, the new BENRUS 3061 GT isn’t just a timepiece—it’s a cinematic tribute to speed, heritage, and the King of Cool himself. Channeling the raw energy of  Bullitt  and the legendary car chase through the streets of San Francisco, this brand-new edition field watch fuses classic style with contemporary performance.