Jaeger-LeCoultre, Dennison, Breguet, Voutilainen, and MB&F unveil exceptional timepieces in 2025, blending tradition, innovation, and craftsmanship—from enamel artistry and vintage revival to reversed movements and sculptural mechanics—each creation redefining horological excellence through unique design, precision, and storytelling.

Press release: First introduced by Swiss brand Perrelet in 2017, the Weekend collection is characterised by its understated, timeless style. Its minimalist design makes it highly versatile and ideal for interpreting ever-changing identities.

Press release: AWAKE continues its journey through the world’s ancestral craftsmanship, venturing into the hidden ateliers of Hanoi—where Vietnam’s most revered lacquer masters still practice their timeless art. In a rare fusion of tradition and contemporary creation, these exceptional artisans have lent their hands and vision to an extraordinary endeavor: to elevate the beauty of our planet through hand-crafted dials, produced in a strictly limited series. From this encounter emerges the “Sơn Mài – Frosted Leaf” collection—a poetic and sensory expression, inspired by the Earth’s hues as seen from space.

Press release: A technical asset, luminescence is also the distinctive style signature of the BR-03 Diver Lum Outline. This new tool‑watch for Bell & Ross divers, limited to 500 pieces, plays on the effect of highlighting only the contours, much like a neon outline. A minimalist, highly functional vision of light.

Press release: New York, NY and Milan, Italy (May 28, 2025) – UNIMATIC and Massena LAB reunite up to announce the launch of the new Modello Quatro UT4-SPT “NASA Artemis II”, a rugged, 40mm toolwatch with a NASA-signed dial and a Cerakote™-coated stainless steel case in “NASA Artemis” burnt orange. For the first time for both UNIMATIC and Massena LAB, the watch will be made available to order in a time-limited fashion, facilitating widespread and unbiased distribution of the timepiece with a pre-order window starting May 28, 2025, at 11:00am EDT (17:00 CEST) for a period of 48 hours.

Press release: Vanguart unveils five portraits shot by well-known fashion photographer David Bellemere. Five exceptional women embody elegance, independence, and the art of watchmaking.

Press release: Where the original broke ground, the latest evolution stakes new territory. Three new dial colors – Ice Blue, Coho Salmon, and Basalt Grey – combined with meaningful engineering advances to redefine the field watch. All in a titanium case built to brave the elements, with a profile that elegantly slides under the cuff. The Field Automatic Gen 2 traverses the boundary between rugged utility and urban sophistication – because 'being in the field' never means just one thing. This evolution elevates a watch designed for versatility into an essential timepiece that seamlessly transitions from backcountry to boardroom.

Press release: To celebrate 100 years since the birth of the American spaceflight pioneer, Breitling unveils the 50-piece limited-edition Navitimer Cosmonaute – the first Swiss wristwatch in space. On May 24, 1962, Scott Carpenter orbited the Earth three times as part of NASA’s Mercury-Atlas 7 mission – becoming only the second American to do so. On his wrist: a one-of-a-kind Navitimer, custom-built by Breitling for space.

Press release: It is no coincidence that many volcanically active areas of the Earth are among the most popular diving destinations. The volcanic rock formations underwater create ideal habitats for sponges, algae, and small marine creatures. These, in turn, provide a food source for larger ocean dwellers and ultimately attract majestic predatory fish.

Press release: Geneva, May 27, 2025 – The most refreshingly informal event on the watchmaking calendar returns from Thursday, September 4 to Sunday, September 7, 2025, charting a bold course for its sixth edition with fresh ideas, record participation, and an even richer, more engaging program. Following a 2024 edition that welcomed over 13,800 visitors, 600 media representatives, and 250 retailers from around the world, Geneva Watch Days is preparing to hoist its sails even higher – and affirming its status as the defining summer rendezvous for the watch industry.

Press release: The iconic Met Gala was hosted on Monday night at the Metropolitan Museum of Art, bringing a wave of cutting-edge fashion to the red carpet. This year’s exclusive dress code ignited a showcase of creativity and bold interpretation, with some guests styling their outfits with OMEGA watches.

Press release: Nyon, Switzerland – May 26, 2025 – Renaud Tixier, the independent haute horlogerie brand founded by master watchmaker Dominique Renaud and known for bridging innovation and traditional craftsmanship, is proud to announce the expansion of its retail presence in Asia. This strategic development includes new partnerships in Japan, Taiwan, and Hong Kong—three key markets for discerning collectors in the region.

Press release: HONG KONG – 25 MAY 2025 – Phillips in Association with Bacs & Russo achieved a total of over HK$212 million/ US$27 million for The Hong Kong Watch Auction: XX, surpassing the pre-sale high estimate of HK$181,063,000/ US$23,121,745 and marking a 30% year-on-year increase. The auction, held from 23-25 May, attracted enthusiastic participation from 1,800 registered bidders across 70 countries/ regions worldwide. In addition to a packed saleroom and active telephone bidding, the sale saw robust online engagement, with 70% of the lots offered sold to online buyers.

Press release: Maurice Lacroix turns the history books on their head, ushering in a bold new chapter for the FIABA collection. Meet the FIABA Square: debuting in twelve pebble-inspired versions, blending assertive aesthetics with Swiss craftsmanship. More than a watch – it’s a mark of individuality.

Press release: 2025 is a milestone year for Schwarz Etienne with the launch of the 1902 collection, opening a new chapter in its watchmaking artistry. The first expression of this momentum, the 1902 PETITE SECONDE, embodies the expertise cultivated within the independent manufacture: an absolute dedication to craftsmanship, high-quality mechanics designed and produced in-house with fluid, ergonomic lines that ensure a harmonious visual balance and natural wearing comfort. Available in three variations, this product showcases over 120 years of continuous expertise.

Press release: La Chaux-de-Fonds, Switzerland - May 23, 2025: Some watches do more than tell time, they capture it. With bold lines, emotional resonance, and a powerful cinematic moment, they become symbols of something for greater through their identity and the emotion they convey. Embodying that spirit, Swiss luxury watchmaker TAG Heuer launches the TAG Heuer Monaco Chronograph x Gulf. Reimagined in a striking new edition, it celebrates the spirit of racing, the cool of cinema, and the daring style that made the TAG Heuer Monaco an icon.

Press release: Created and developed especially for a collector inspired by his dream and desire to reach the world's highest peak, Mount Everest, the Voutilainen 28LQU Unique Piece embodies the symbiosis of Tatsuo Kitamura's extraordinary Japanese lacquer artistry with Kari Voutilainen's philosophy of longevity, precision and classical watchmaking tradition. This one-of-a-kind piece is a complete work of mechanical and visual art, seamlessly blending Eastern and Western influences in perfect harmony.

Press release: Schaffhausen, 21st May 2025: IWC Schaffhausen presents two new Pilot’s Watches dedicated to Antoine de Saint-Exupéry’s famous novel, “The Little Prince”. The Big Pilot’s Watch Perpetual Calendar Tourbillon Le Petit Prince combines a blue ceramic case and a dial in the same colour with a case back ring and crown made of 18-carat 5N gold. The IWC-manufactured 51950 calibre powers a perpetual calendar and a flying minute tourbillon. The second novelty is the Big Pilot’s Watch 43 Tourbillon Le Petit Prince, which features a platinum case and a deep blue dial with a sunray finish. The IWC-manufactured 82905 calibre drives a flying minute tourbillon at 6 o’clock. Both watches feature sapphire glass case backs, showcasing oscillating masses in the shape of the Little Prince standing on his asteroid.

Press release: BOMBERG, the Swiss watch brand known for defying the ordinary, launches a brand-new collection designed for motorsport fanatics, speed junkies, and adrenaline chasers: the BOMBERG APEX. A new breed of chronograph engineered for those who don’t just watch the race, they feel it. This is Precision Accelerated. Apex is not just an extension of our Racing line, it’s a full-throttle evolution. Housed in a brand new 42mm case, it’s Swiss Made, unapologetically precise, and designed to stir adrenaline. Powered by an ultra-reliable Swiss quartz chronograph movement, this is a racing watch with real grit – measuring up to 10 hours with 1/10th of a second accuracy. No gimmicks. Just pure, focused timekeeping built for action.

Press release: GENEVA / HONG KONG – 22 MAY 2025 – Phillips in Association with Bacs & Russo is proud to present an exceptional, unique, and museum-quality nephrite clock by Cartier in the 1920s, exemplifying the brand’s artistic brilliance of the Art Deco. It will be offered in the Evening Session of The Hong Kong Watch Auction: XX on 23 May.