Press release: New York, August 26, 2025 - Massena LAB partners with the legendary independent watchmaker Vianney Halter to create Old Soul, a limited-edition wristwatch that marries his otherworldly vision and technical mastery with William Massena’s encyclopedic knowledge of watch history. Blending the science fiction of steampunk with watchmaking references from the early 19th century, all the while powered by a vintage Minerva movement, Old Soul is a timepiece that is somehow untethered from our current timeline. 

Press release: The Steel 1518 Returns to Phillips this November at the Decade One (2015–2025) Auction in Geneva. GENEVA – 25 AUGUST 2025 – Phillips in Association with Bacs & Russo is proud to announce the sale of one of the most legendary and important wristwatches ever made: a stainless-steel Patek Philippe reference 1518. Introduced in 1941, the reference 1518 was the world’s first perpetual calendar chronograph wristwatch model. 

Press release: Following the success of the Supermarine 500m Polar White edition and building on the full ceramic innovations introduced in 2024, Bremont is proud to unveil its latest high-performance dive watch: the Supermarine Full Ceramic Polar White.

Press release: A cosmic debut for a new size – marking the next standout in a stellar streak of 25th anniversary releases. Formex just keeps dropping one hot piece after another. This time: a new 41mm case paired with a 4.5-billion-year-old meteorite dial, produced in an exclusive annual run of 150 pieces – and precision-engineered upgrades across the board. The community spoke. Formex not only listened – it raised the bar. Alongside the new sweet-spot 41mm format and the silvery dial forged in deep space, Formex also introduces a next-level micro-adjustable clasp as well as smart technical enhancements for unprecedented performance, comfort and control.

Press release: Greubel Forsey unveils the first official limited edition of its Nano Foudroyante: a breakthrough timepiece born from years of research, now matured beyond its Experimental Watch Technology (EWT) origins. Limited to just 22 timepieces, this creation marks a significant new chapter in Greubel Forsey's 10th Fundamental Invention.

Press release: In 2016, Maurice Lacroix released the AIKON, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a familial likeness with the AIKON but packed with ‘innovative craftsmanship’ or ‘IC’ as they say at the brand’s Manufacture. The new AIKONIC collection incorporates cutting-edge materials and technology. A product of the Swiss Jura, the AIKONIC is skilfully crafted at the company’s Saignelégier Manufacture, incorporates some locally sourced components and, consistent with brand’s ethos, delivers accessible excellence.

Press release: The iconic “melting” watches, inspired by surrealist aesthetics, take on new allure with limited-edition rose gold dials (only 101 pieces) and brand-new stainless-steel bracelets.

Press release: From established artisans like Philippe Narbel to rising voices such as Rogé Bastide, and the irreverent fidget-spinner watches of Max Büsser’s M.A.D. Editions, Indies.NYC brings together the full spectrum of independent watchmaking.

Press release: Jaeger-LeCoultre is delighted to announce the appointment of the internationally acclaimed actress Zhang Ziyi as its newest Global Brand Ambassador. This exciting partnership unites the Manufacture's dedication to precision, innovation, and timeless design with Zhang Ziyi's exceptional talent, enduring strength, and radiant grace.

Press release: Following the successful launch of the black dial Supermarine 500m in April 2025, Bremont introduces a striking new white dial edition, further expanding the acclaimed Supermarine collection, engineered for durability, legibility, and high performance.

Press release: A Roger Dubuis chronograph, certified by the Geneva Seal and following the traditions of haute horology, with an integrated movement featuring a vertical clutch and column wheel. Highlighting the Maison’s innovations, with the Rotating Minute Counter, the Second Braking System and the cryptodate. A typically dynamic dial design, inspired by Roger Dubuis' expertise in skeleton, that delivers expressivity in multiple layers.

Press release: For Baselworld, EPOS engineers found a way to take the already impressive Verso timepiece to the next level. The Limited Edition ‘EPOS 3435 Verso 2 LE’ still shows the beautifully finished backside of the *Unitas 6497 movement in the front, but is now equipped with a sophisticated tripartite stainless steel dial.

Press release: “Lépine Chronograph“ , “Milan” Pocket Watch & “Spider Skeleton” Pocket Watch

Aware of its rich legacy and out of a desire to preserve it, the independent company AEROWATCH showcases a new pocket timekeeper. The family-owned AEROWATCH enterprise has always taken inspiration from its rich heritage with pocket watches.

Press release: GUEBLY, a young and independent Swiss watchmaking Maison born from the passion of a collector, embodies refined discretion. Its timepieces, designed for everyday wear, marry elegance with exceptional craftsmanship and finishing. Designed for everyday wear, its creations blend elegance with an exceptional level of craftsmanship and finishing. One year after the release of its inaugural timepiece, GUEBLY unveils the second chapter in its horological journey: the CH1 Rétrograde.

Press release: Armin Strom’s Iconic Resonance Timepiece Enters a New Era with a Rose Gold Case and Black Guilloché Dial. Armin Strom enriches its Mirrored Force Resonance collection with a refined new edition in 18K rose gold. For the first time, the signature case is crafted from this warm metal, featuring alternating brushed and polished finishing across its 43 mm diameter. Below the sapphire crystal, the large black off-centre dial provides a bold contrast. It features a handcrafted sunray guilloché pattern created on a traditional rose engine lathe, framed by a chapter ring with circular finishing that adds depth and texture. Paired with a dark grey Alcantara strap, this new interpretation blends mechanical innovation with timeless elegance—marking a golden era for Armin Strom’s most iconic timepiece.

Press release: The Laureato Skeleton Aston Martin Edition celebrates the dialogue between power and precision. Sculpted from black ceramic, its case reveals a dramatic openworked movement, where each bridge, edge, and hand-finished surface reflects a mastery of craft. This mechanical choreography — both exacting and elegant — mirrors the sculptural lines and technical sophistication of Aston Martin’s finest creations.

Press release: Breitling continues its partnership with IRONMAN® by introducing two limited edition models: the Endurance Pro IRONMAN World Championship® 2025 edition in titanium; and the Endurance Pro IRONMAN® 70.3® World Championship 2025 edition in Breitlight®.

Press release: India’s foremost watchmaking company – and one of the largest worldwide – Titan continues to strengthen its portfolio, which spans the mid-premium to luxury segments. GPHG 2025: This year, Titan enters the Grand Prix d’Horlogerie de Genève with JALSA, a tourbillon timepiece that unites the artistic splendour of Indian miniature painting with the precision engineering of a flying tourbillon. This unprecedented creation signals not just a bold step for Titan, but a defining moment for Indian horology on the global stage. 

Press release: Gravée Main marks a new milestone in Louis Erard’s Métiers d’Art series. Hand engraving takes center stage in a limited series of 99 unique timepieces. From case to bezel and from lugs and crown to buckle, every metal element is fully hand-engraved and finished in a demanding process taking more than 50 hours. Hand engraving brings something machines can’t: uniqueness. Each cut, each curve is done by hand. No two are alike. Just one artist, one piece of steel. The Gravée Main is art.isanship on the wrist. Tradition, with bite. Craft, with character. Centuries-old craftsmanship, made wearable and collectible. A timepiece for the few and for those in the know. 

Press release: GENEVA – 13 AUGUST 2025 – On Saturday, 6 September 2025, Phillips in Association with Bacs & Russo will host a live charity auction at Geneva Watch Days to benefit the Pierre Amstutz Fund, a non-profit organisation dedicated to supporting apprentices at the Geneva School of Watchmaking. Now in its third consecutive year, the charity auction has become a fixture of the Geneva Watch Days calendar and a show of solidarity within the watch community.