Press release: DAVOSA, the renowned Swiss watch brand, is pleased to introduce the latest addition to its collection: the Ternos Ceramic Eagle Bay. This exclusive model is not only a functional timepiece but also a tribute to one of the most spectacular diving spots in the world, Eagle Bay in Oman, where divers can explore the fascinating underwater world filled with corals, mantas, and colourful schools of fish.

Press release: GENEVA – 11 May 2025 – Phillips in Association with Bacs & Russo achieved a remarkable total of CHF 43.4 million at The Geneva Watch Auction: XXI, underscoring strong market confidence and reaffirming its global leadership position. A tightly curated sale, combined with sustained global demand, drove exceptional results – more than doubling the pre-sale estimate. With participation from 1,820 registered bidders across 71 countries, including 1,580 online, along with a packed saleroom, energetic telephone banks, and dynamic online activity, the auction demonstrated the enduring strength of the market and a robust global appetite for rare and important timepieces.  

Press release: After the recent introduction of the new I.N.O.X. Automatic and I.N.O.X. Small styles, Victorinox launches the I.N.O.X. Chrono India Exclusive, which offers a sophisticated combination of luxury aesthetics and iconic Swiss design. Across all models, carved shapes, bold geometrics, innovative materials, and industrial codes rooted in the brand converge with Swiss precision to master time – at any time.

Press release: Schwarz Etienne extends the bold spirit of the Geometry family with a striking new creation: the GEOMETRY BLACK. The latest in a series of four models, it skillfully combines contemporary elegance with century-old watchmaking craftsmanship. Its deep, mysterious black tones enhance the exceptional dial, reflecting the brand's in-house expertise in movement manufacturing. Tradition and creativity unite in this piece of horological art, embodying the perfect harmony between mechanics and design.

Press release: CELEBRATING THE TIMELESSNESS AND VERSATILITY OF THE REVERSO WITH NEW DIALS IN BLACK OR BLUE

Underlining the timeless modernity of the Reverso’s unique swivelling case and Art Deco design, Jaeger-LeCoultre presents two new versions of the Reverso Tribute Duoface Small Seconds. With a choice of pure black or vivid blue and a redesigned reverse dial, the new models pay homage to the coloured dials introduced on the earliest Reverso models of the 1930s.

Press release: Unveiled at the Windup Watch Fair in San Francisco, the new BENRUS 3061 GT isn’t just a timepiece—it’s a cinematic tribute to speed, heritage, and the King of Cool himself. Channeling the raw energy of  Bullitt  and the legendary car chase through the streets of San Francisco, this brand-new edition field watch fuses classic style with contemporary performance. 

Press release: Geneva, 8 May 2025 – Swiss and international watch brands are invited to register as of today for the 25th edition of the GPHG. Entries will be open until 20 June 2025 via the dedicated digital platform.

Press release: Designed to offer an unparalleled visual and mechanical experience, the Streamliner Tourbillon Skeleton features a stunning minimalist aesthetic and perfect symmetry. One of the most striking features of this model is its transparency. True to its minimalist philosophy, H. Moser & Cie. has stripped away all unnecessary material to better showcase and enhance the piece,laying bare the stark beauty of its mechanism.

Press release: The first dive watches date all the way back to the 1950s, so it might seem that by now, the limits of what is possible, in terms of innovation, technical creativity, and performance would have been reached. Unless pushing boundaries is part of your DNA.

Press release: The 41.5 mm diameter Constant Force Tourbillon 11 watch in 18-carat yellow gold, released by Arnold & Son as a limited edition of 11, is driven by a hand-wound mechanical movement. Equipped with two barrels to give a 100-hour power reserve, this timepiece was entirely developed and built at the manufacture in La Chaux-de-Fonds.

Press release: The Aerowatch Swiss family firm aims for the podium with glamorous new interpretations of the famous Chronolady 1942. Each watch has its own season, which the Jura-based watchmaker celebrates with models in matching colours. The collection bears the unmistakable signature of hand craftsmanship, subtly combining a keen sense of aesthetics with design.

Press release: MT1: CHRONOMÈTRE TOURBILLON 7 JOURS

The first model in the signature collection of its founder, Marco Tedeschi Geneva, April 1, 2025 — On the occasion of its first participation at Watches & Wonders Geneva, Kross Studio unveils an exclusive timepiece inaugurating a new collection, a reflection of the personal vision of its founder, Marco Tedeschi. Entirely manufactured in-house at Kross Studio, this exceptional creation embodies horological excellence.

Press release: The Voutilainen KV20i Reversed timepiece perfectly encapsulates Kari Voutilainen's philosophy, combining respect for longevity and precision with classical watchmaking tradition. Pushing the boundaries of horology, the watch is equipped with a new in-house caliber featuring a unique "back-to-front" construction. The movement has been reversed, allowing to admire its beauty and technicity from the front while reading the time. Featuring a contemporary aesthetic, the KV20i stands out with an elegant cherry-coloured minute track paired with a matching bracelet and a titanium case.

Press release: For Summer 2025: DOXA presents the new SUB 200. The luminous elegance of a new polished steel bezel. A fresh gleam on an icon. The SUB 200, one of the DOXA's flagship timepiece, embraces a new expression of style and modernity.

Press release: An exclusive launch event at the Dennison + Collectability Pop-Up at the “Sous Les Toiles Gallery” during Madison Avenue Watch Week, from May 6–10 in New York City. This marks Collectability’s very first venture into watch creation — and also Dennison’s first-ever collaboration. Just six months ago, Dennison Watch Company re-emerged on the scene. Since then, its A.L.D. watches — featuring cushion-shaped cases, inspired '70s flair, and striking natural stone dials — have garnered industry-wide attention.

Press release: NEW INTERPRETATIONS OF THE ARUM MOTIF CREATED BY THE MÉTIERS RARES^TM ATELIER

In 2021, Jaeger-LeCoultre introduced the Reverso One ‘Precious Flowers’ series with models that united the codes of fine watchmaking, artistic crafts, and high jewellery to bring vivid colours along with an unparalleled level of sophistication to the Reverso One case. In 2025, two new models of exceptional beauty are being introduced: the Reverso One ‘Precious Flowers’ – Green Arums, and the Reverso One ‘Precious Flowers’ – Purple Arums. Exploring the beauty of flowers, both models are presented in pink gold (18k – 750/1000) cases and each will be produced in a limited edition of 10 pieces.

Press release: Bringing together Swiss watchmaking and the timeless charm of Ralph Lauren’s beloved Polo Bear, in a refined 38mm case.

Press release: CORUM Returns to Swiss Hands to Shape Its Future

The iconic Swiss watch brand from La Chaux-de-Fonds is now back in Swiss hands following a buyout led by Sales Director Haso Mehmedovic, backed by a group of seasoned Swiss investors. La Chaux-de-Fonds, April 30, 2025 – As Corum celebrates its 70th anniversary this year, the storied Swiss watchmaker opens a new chapter in its history.

Press Release: On Monday, April 28, Indies.NYC gathered over 250 collectors, enthusiasts, and insiders of independent watchmaking, showcasing 9 indie brands from France, Switzerland, the United States, and even China. The gathering took place in New York’s Hudson Yards, Manhattan, within a private, luxurious residence that offered sweeping views and an atmosphere as refined as the timepieces on display.

Press release: Massena LAB and Raúl Pagès return to unveil a new chapter of collaboration: the Noctograph, a limited-edition wristwatch with a mysterious, midnight-hued dial powered by their proprietary movement.