Press release: Jaeger-LeCoultre is delighted to announce the appointment of the internationally acclaimed actress Zhang Ziyi as its newest Global Brand Ambassador. This exciting partnership unites the Manufacture's dedication to precision, innovation, and timeless design with Zhang Ziyi's exceptional talent, enduring strength, and radiant grace.

Press release: Following the successful launch of the black dial Supermarine 500m in April 2025, Bremont introduces a striking new white dial edition, further expanding the acclaimed Supermarine collection, engineered for durability, legibility, and high performance.

Press release: A Roger Dubuis chronograph, certified by the Geneva Seal and following the traditions of haute horology, with an integrated movement featuring a vertical clutch and column wheel. Highlighting the Maison’s innovations, with the Rotating Minute Counter, the Second Braking System and the cryptodate. A typically dynamic dial design, inspired by Roger Dubuis' expertise in skeleton, that delivers expressivity in multiple layers.

Press release: For Baselworld, EPOS engineers found a way to take the already impressive Verso timepiece to the next level. The Limited Edition ‘EPOS 3435 Verso 2 LE’ still shows the beautifully finished backside of the *Unitas 6497 movement in the front, but is now equipped with a sophisticated tripartite stainless steel dial.

Press release: “Lépine Chronograph“ , “Milan” Pocket Watch & “Spider Skeleton” Pocket Watch

Aware of its rich legacy and out of a desire to preserve it, the independent company AEROWATCH showcases a new pocket timekeeper. The family-owned AEROWATCH enterprise has always taken inspiration from its rich heritage with pocket watches.

Press release: GUEBLY, a young and independent Swiss watchmaking Maison born from the passion of a collector, embodies refined discretion. Its timepieces, designed for everyday wear, marry elegance with exceptional craftsmanship and finishing. Designed for everyday wear, its creations blend elegance with an exceptional level of craftsmanship and finishing. One year after the release of its inaugural timepiece, GUEBLY unveils the second chapter in its horological journey: the CH1 Rétrograde.

Press release: Armin Strom’s Iconic Resonance Timepiece Enters a New Era with a Rose Gold Case and Black Guilloché Dial. Armin Strom enriches its Mirrored Force Resonance collection with a refined new edition in 18K rose gold. For the first time, the signature case is crafted from this warm metal, featuring alternating brushed and polished finishing across its 43 mm diameter. Below the sapphire crystal, the large black off-centre dial provides a bold contrast. It features a handcrafted sunray guilloché pattern created on a traditional rose engine lathe, framed by a chapter ring with circular finishing that adds depth and texture. Paired with a dark grey Alcantara strap, this new interpretation blends mechanical innovation with timeless elegance—marking a golden era for Armin Strom’s most iconic timepiece.

Press release: The Laureato Skeleton Aston Martin Edition celebrates the dialogue between power and precision. Sculpted from black ceramic, its case reveals a dramatic openworked movement, where each bridge, edge, and hand-finished surface reflects a mastery of craft. This mechanical choreography — both exacting and elegant — mirrors the sculptural lines and technical sophistication of Aston Martin’s finest creations.

Press release: Breitling continues its partnership with IRONMAN® by introducing two limited edition models: the Endurance Pro IRONMAN World Championship® 2025 edition in titanium; and the Endurance Pro IRONMAN® 70.3® World Championship 2025 edition in Breitlight®.

Press release: India’s foremost watchmaking company – and one of the largest worldwide – Titan continues to strengthen its portfolio, which spans the mid-premium to luxury segments. GPHG 2025: This year, Titan enters the Grand Prix d’Horlogerie de Genève with JALSA, a tourbillon timepiece that unites the artistic splendour of Indian miniature painting with the precision engineering of a flying tourbillon. This unprecedented creation signals not just a bold step for Titan, but a defining moment for Indian horology on the global stage. 

Press release: Gravée Main marks a new milestone in Louis Erard’s Métiers d’Art series. Hand engraving takes center stage in a limited series of 99 unique timepieces. From case to bezel and from lugs and crown to buckle, every metal element is fully hand-engraved and finished in a demanding process taking more than 50 hours. Hand engraving brings something machines can’t: uniqueness. Each cut, each curve is done by hand. No two are alike. Just one artist, one piece of steel. The Gravée Main is art.isanship on the wrist. Tradition, with bite. Craft, with character. Centuries-old craftsmanship, made wearable and collectible. A timepiece for the few and for those in the know. 

Press release: GENEVA – 13 AUGUST 2025 – On Saturday, 6 September 2025, Phillips in Association with Bacs & Russo will host a live charity auction at Geneva Watch Days to benefit the Pierre Amstutz Fund, a non-profit organisation dedicated to supporting apprentices at the Geneva School of Watchmaking. Now in its third consecutive year, the charity auction has become a fixture of the Geneva Watch Days calendar and a show of solidarity within the watch community.

Press release: A symbol of harmony, power and metamorphosis, the Chinese dragon embodies the balance between strength and wisdom. This mythical inspiration has been brought to life by the brand through the alchemy of materials, craftsmanship and art. To celebrate this cornerstone of Chinese culture, Jaquet Droz is unveiling the Tourbillon Skelet Red Gold – Dragon Mask, a unique piece combining the skills of master craftsmen and watchmakers to set this legendary heritage within the beating of time.

Press release: Bremont announces the re-introduction of an orange central knurled barrel to its MB Meteor model. In a nod to the original MBII, the re-introduction of the orange barrel celebrates Bremont’s legacy of bold design in pilots watches.

Press release: NEW YORK, USA: On June 30, 2025, the actor was spotted outside ABC Studios donning the Reverso Tribute Duoface Chronograph in pink gold (750/1000). Later on the same day, Nicholas Hoult was seen in Midtown wearing the same watch with a different outfit.

Press release: August 4, 2025 - New York, NY: Luxury Swiss watchmaker, Hublot, renowned for creative and bold innovation and its deep ties to the world of sport, culture and art, is proud to announce its official partnership with the new rooftop football pitch at KidSuper World in Williamsburg. This collaboration brings together two creative powerhouses united by a shared devotion to football, avant-garde design, and artistic expression.

Press release: 22 July 2025 – Blancpain’s enduring connection to the Ocean and pioneering spirit runs deep. While firmly rooted in the Maison’s professional diving heritage and unmatched legacy in professional diving timepieces, the new Fifty Fathoms Tech emerges as a thoroughly modern expression of Blancpain’s most famous collection, blending technicity with a new, unexpected dose of style.

Press release: Refreshing Dials for the System 78 Collection - Armin Strom, the independent Swiss watch manufacturer, is pleased to announce the latest additions to our System 78 collection: the Orbit Lime Green and Orbit Ice Blue. These models feature fumé dials, offering a choice between the Lime Green and the Ice Blue. The Lime Green model stands out with a vibrant and energetic presence, while the Ice Blue version brings a refined and calm aesthetic to the collection. Both dials feature a gradient effect that enhances the visual depth of the openworked design, highlighting Armin Strom’s commitment to contemporary style and technical excellence.

Press release: For the first time, the iconic Curvy case makes its statement in titanium.Inside, the in-house movement appears in a pure HMS configuration–featuring the sculptural “Stairway to Heaven” escapement.

Press release: Dubai, UAE, July 17^th 2025 – Ahmed Seddiqi, the leading luxury watch and jewellery destination in the region, and Louis Erard have unveiled a special limited-edition timepiece to commemorate the retailer’s 75th anniversary. Limited to just 75 pieces, the La Petite Seconde 75th Anniversary Seddiqi Edition is based on the Louis Erard Petite Seconde, housed in a 39 mm steel case with the Maison's signature fir tree “LE” crown. The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo-deco, a fusion of historical form and contemporary spirit.